Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

MARCH 21, 2011

Target the content and tags of each product/service page of your site to a specific set of related keyword phrases–pay special attention to Title tags as Google and Bing/Yahoo display the Title tags in the search engine results pages. Does the order of the content reflect the importance you intended things to have?

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Communicate with Content After strategic thinking, the key to social media success is content creation. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Single Grain

AUGUST 8, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Understand Your Buying Cycle. Setting up long cookie times that result in multiple remarketed ad viewings over time doesn’t make financial sense if your company’s buying cycle is short.

Conversion 108

Conversion Buying Cycle Click Rate Conversion Rate 108

Content Marketing Institute

OCTOBER 17, 2018

Your lead generation tools can automate the testing and identify when it reaches statistical significance – indicating you have enough data on which to make a sound decision about what content element converts better. HANDPICKED RELATED CONTENT: The Smart (and Not-So-Smart) Ways to Use Vanity Metrics. What about the content topic ?

Conversion Rate 103

Conversion Rate Top of Funnel Conversion Click Rate 103

ClearVoice

DECEMBER 7, 2020

Inbound marketing is a strategy that builds awareness, trust, and leads for a business by drawing in the intended audience through content marketing tactics. Inbound marketing is obviously not the same as outbound marketing… nor is it content marketing. Case studies. Interactive content. Content syndication.

Inbound Marketing 52

Inbound Marketing Enterprise Management Paid Search Agency Work Management 52

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. How do the companies that request publishers allow them to latch onto and resell their work, value the publishers and this content?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Single Grain

MAY 29, 2023

Short Summary: Organic traffic is essential for SaaS companies’ success and can be achieved through SEO optimization, keyword research, and content tailored to target audiences. SaaS Buying Cycle : The SaaS buying cycle can be long and complex, often involving multiple decision-makers and a significant investment of time.

Paid Content 52

Paid Content Paid Search Agency Traffic Marketing Websites 52

seo.co

FEBRUARY 14, 2023

Image Source: Content Marketing Institute ) The chart above neglects the “retention” phase, after purchase, which is another important consideration for SaaS marketing strategies. Content for Digital Marketing for SaaS Firms I’ve listed content marketing as the first and most effective digital marketing strategy a SaaS company can adopt.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97