Vidyard

OCTOBER 9, 2014

Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? But how do you determine if your content meets this criteria? And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. Okay, phew!

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. Authentic, user-generated content.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Full Circle Insights

MAY 20, 2022

Can predictive analytics help you accelerate the buying cycle? For example, assume that when you analyzed 100 deals completed last month, you are able to identify three actions a potential customer is likely to take before they enter the buying cycle, such as: Reading online reviews that include your product.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

SEPTEMBER 20, 2022

A typical sales cycle starts with initial research followed by increased engagement across members of the buying group. Track target accounts through intent, engagement with marketing content, and progress toward becoming sales opportunities and customers. Case Studies. Build vs Buy Marketing Analytics.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Lake One

SEPTEMBER 10, 2020

Content marketing for manufacturers, in its simplest form, is creating content that answers your potential buyer’s questions early in their research process and throughout the buying journey. The content you create serves many purposes: create brand awareness, generate leads, build credibility with buyers, and much more.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Lake One

SEPTEMBER 10, 2020

Content marketing for manufacturers, in its simplest form, is creating content that answers your potential buyer’s questions early in their research process and throughout the buying journey. The content you create serves many purposes: create brand awareness, generate leads, build credibility with buyers, and much more.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52