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Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

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B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know

Webbiquity

Additionally, B2B customers usually place an emphasis on long-term relationships, while B2C customers are more likely to prioritize convenience and cost. Decision Making The decision-making process for B2B and B2C marketing differs greatly, primarily due to the type of customer each is targeting.

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How to enhance information absorption for your white paper?

Ambal's Amusings

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

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ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100
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What Your Buyers Think About You (And What You Can Do About It)

Trade Press Services

Salespeople and marketers understand the best improvement comes from a deep understanding of their customers. Most importantly, adopt a customer-centric approach that demonstrates genuine interest in the buyer’s success by considering their challenges, needs and preferences. Timing is crucial in B2B sales.

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4 Fundamental Ways to Drive More Traffic to Your Firm’s Website

Circle Studio

Create quality content that is relevant to your target audience (and lots of it). The ultimate key to driving website traffic is creating content that your target audience finds useful and relevant to their interests. This means that your website has to have more content than just the typical company pages for services, markets, etc.

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How to optimize your B2B content marketing?

Exo B2B

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.