WebMarketCentral

AUGUST 4, 2009

It also sets you apart and builds credibility on the front-end of the buying cycle, making efforts from SEO to banner advertising and AdWords more effective and productive. It closes with a section on the ROI of lead nurturing, complete with worksheets for performing your own lead gen activity return calculations.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

MARCH 23, 2009

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

JULY 23, 2009

Savvy b2b marketers are also investing more in content marketing, social media, interactive PR and SEO to feed the "top of the funnel" as well as investing in PPC advertising to capture prospective buyers further along in their buying cycle. The lines between display ads, search and social are blurring rapidly.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JANUARY 28, 2008

Effective Keyword SEO Research, Part 2 by ClickZ Writer Julie Batten provides a step-by-step guide to creating a productive keyword list by considering the entire buying cycle, covering keyword research tools, list scrubbing and allocation.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

FEBRUARY 11, 2008

For SEOs, particularly in the B2B space, it's important to point out that although multi-word searches are less common than for shorter phrases, searchers using longer search terms usually have a much better notion of specifically what they are looking for, and—if they are potential buyers—are likely to be further along in their buying cycle.

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

JUNE 11, 2009

As noted in point #1 above, not all searchers are in the market to buy something, at least not immediately. Of course, if someone is searching on a phrase relevant to your product or service, you want to get their attention regardless of what point they are at in thier buying cycle—but with different content.

PPC 20

PPC Paid Search Agency SEO SEM 20