Webbiquity

JANUARY 31, 2019

Take Dacia , which after looking at previous data, decided to start using targeted boosted posts based on where users were in the buying cycle. It should help you more effectively capitalize on trends and address pressing problems in your industry. This resulted in exceptional gains for their brand, and for the company in general.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Webbiquity

APRIL 10, 2018

Simplifying and personalizing the buying process is now the key differentiator. It’s not your imagination: B2B buying cycles are getting longer and more complex. KoMarketing ). 58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased. Business2Community ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

FEBRUARY 14, 2010

It also sets you apart and builds credibility on the front-end of the buying cycle, making efforts from SEO to banner advertising and AdWords more effective and productive. It closes with a section on the ROI of lead nurturing, complete with worksheets for performing your own lead gen activity return calculations.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

FEBRUARY 11, 2011

Stephanie Tilton shares a half-dozen ideas for developing content that stands out from the online clutter, such as showing how your product or service stacks up against the competition: “a majority of tech buyers want content comparing a vendor’s offering to the competition as they get further along in the buying cycle.

Copywriting 100

Copywriting Tips Digg Copyright 100

Webbiquity

MARCH 28, 2011

Three-quarters of B2B technology buyers say they use social media at some point during a buying cycle to gather information or communicate with colleagues about a purchase; 58% use LinkedIn for this purpose. . • 9 out of 10 start a purchase process with search (and social media increasingly affects search results).

Social Media 100

Social Media Vendors Media B2B 100

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Here once again, for visual types, is web presence optimization in picture form. Why is web presence optimization important?

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Here once again, for visual types, is web presence optimization in picture form. Why is web presence optimization important?

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 13, 2010

Here she expounds on the shift in technology buying processes I outlined in a previous post, How Social Media Changed the Sales Cycle into the Buying Cycle. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JUNE 20, 2011

With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media. Michael Gray has written about which social signals the search engines use and Lee Odden has put together an outstanding presentation on how to use social media for SEO.

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Addressing Changes in the B2B Buying Cycle. No One Wants To Read Your Whitepaper. Let’s Hope They Recycle It. by Marketing Automation Software Guide.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Webbiquity

MARCH 8, 2011

The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more. 5 Steps To Shorten The B2B Buying Cycle by Search Engine Land.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Webbiquity

MAY 23, 2017

An additional benefit of interactive content is how it can be used in different stages of the customer’s buying cycle to drive conversion. An interesting example is this Salesforce infographic on the state of wearable tech.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Webbiquity

MARCH 26, 2012

Joel York argues that “A new breed of B2B buyer has arisen, a species that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors,” and that marketers need to understand how the B2B buying cycle has changed and adapt to the “new B2B buyer rules of engagement” across (..)

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Webbiquity

FEBRUARY 21, 2012

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. But regardless of the format, the first key to getting your content amplified by others is to produce high-quality, share-worthy content.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

JUNE 14, 2011

92% of b2b buying cycles start with search. The top priority in SEO this year should be search and social integration, as the search engines seek to incorporate more social signals into search results. • It’s not enough just to produce great content, it has to be made “findable.&#.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

MAY 2, 2017

A content marketing automation platform that enables marketers to plan content strategy and tactics based on buyer personas and buying cycles; create content through creative briefs and workflow management; and measure marketing content performance through analytics. Showcase reviews: SnapApp. 6) Marketing.ai. 7) EpicTrack.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Webbiquity

FEBRUARY 7, 2012

And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online).

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

APRIL 8, 2013

7 Critical Things Every Lead Nurturing Email Needs to Communicate by HubSpot.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

7 Critical Things Every Lead Nurturing Email Needs to Communicate by HubSpot.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 23, 2013

The process starts with understanding your prospects’ buying cycle and creating content for the top, middle and bottom of the sales funnel. Because not all “leads” are ready to turn immediately into buyers, Shelley Pringle outlines a four-step process for converting those leads into customers over time.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. But it’s also widely misunderstood. Common myths and misunderstandings can leave you standing alone in the corner at parties when you try to describe what you do.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Webbiquity

JANUARY 5, 2016

Reaching your ideal customer in all phases of the buying cycle is crucial. Evgeniy Garkaviy takes a look on what top SEO specialists think about guest blogging. How to Use Content Marketing in the 7 Touchpoints of Buyer Experience by Kruse Control. Content marketing might just be the best way to do that, explains Kathi Kruse.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

FEBRUARY 14, 2011

They want to be able to engage with a vendor when they are ready and actively seek out advice, often very late in the buying cycle, and have the vendor guide them through a complex buying and problem solving process.&# And today’s customers are busier than ever. 8 marketing blunders to avoid by iMedia Connection.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

APRIL 12, 2016

Another consideration is “when” in the buying cycle is a specific piece of content important to a specific buyer? This is the essence of marketing automation: delivering the right content to the right audience at the right time to turn prospects into leads, leads into customers, and customers into advocates.

Marketing Report 100

Marketing Report Marketing Strategy Marketing & Strategy Content Marketing 100

Webbiquity

MARCH 14, 2012

” Expert Advice and Best Practices for AdWords Dummies.

Adwords 100

Adwords Paid Content SEM Paid Search Agency 100

Webbiquity

NOVEMBER 28, 2011

Industry Analysts Reign Supreme by IT Marketing World Tom Pisello shares findings from SiriusDecisions research showing that industry analysts are viewed as the most trusted source of information by buyers during the B2B IT buying cycle, followed closely by peers. Vendors are viewed as the least credible source (ouch!).

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100