Buying Cycle Related Topics 
Marketing Interactions
APRIL 18, 2019
Complex Buying Processes Require Small Shifts. If your buying cycle is 6 months, buying is obviously not the shift you’re looking for out of the gate. When you’re working on mapping out your content marketing strategy, start with the action you want them to take and then back into it.
Marketing Interactions
JULY 25, 2021
Natalie Petouhoff says this about ABX (Account-Based Experience) – “ABX is being able to know where the customer is in the buying cycle and using intelligent insights to know when to engage, with what content, and what to say to each and every account.”. Blurring the Lines in Meaning. Is this an example of hyper-relevance?
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Marketing Interactions
SEPTEMBER 26, 2022
Further, the downsides of regret are many, including slower buy cycles, frustrated teams, and lower retention or growth for those accounts. But an even bigger indication that your buyer personas may need a refresh is that Gartner also found that 67% of people involved in technology buying decisions are not in IT.
Marketing Interactions
JANUARY 25, 2022
And never forget that if your campaign is shorter than the buy cycle, you’re abandoning your buyer with a dead-end. If it’s built around the distinct value your company provides to the specific markets you serve, then it’s primed to scale, shift and morph without need to start over. Room for adjustments exists.
Marketing Interactions
AUGUST 8, 2021
This determines the length of their buying cycle. How many deals have stalled or ended in no decision? What if that outcome began to diminish? People are going to do what they need to do to manage change—with you or without you. The encouraging part of this is that the process of change involves the same steps, no matter the problem.
Marketing Interactions
DECEMBER 26, 2016
The survey was based on the impact of this buzzworthy stat that surfaced a few years back: Buyers are 57% of their way through their buying cycle before they interact with salespeople. The result is its State of the Conversation Report. What Corporate Visions learned is that 78% of survey respondents agreed with the stat.
Marketing Interactions
OCTOBER 5, 2022
Just as your marketing programs nurture net-new buyers across lengthy buying cycles, retention programs must kick in after onboarding and continue across the customer lifecycle.
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