Digital B2B Marketing

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Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

Current marketing wisdom says content should be mapped to buying cycles. Question: Where is awareness most valuable in the buying cycle? It is time to step back from planning content for the buying cycle and focus on Stage Zero Content. Stage zero content is fundamentally different from buying cycle content.

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Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

However marketing automation platforms are home to the most advanced information in most marketing organizations about what individual should receive what message and when, based on role, stage in the buying cycle, previous behavior and other information. Your Turn This is one possibility.

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Content Marketing and Choose Your Own Adventure Books

Digital B2B Marketing

The choice someone makes provides information about the type of content they are interested in or the stage in the buying cycle they are at. Accept the product development lead’s invitation to join the technology review meeting.

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Content Marketing and Choose Your Own Adventure Books

Digital B2B Marketing

Choose Your Own Adventure books were a staple when I was growing up. I could read them for hours, choosing different paths and seeing each outcome unfold. As a child, these books gave me a sense of control, they engaged me with choices and opportunities throughout the book. Today, B2B marketers use content to meet [.].

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7 Nurture Programs You Need To Have

Digital B2B Marketing

For many companies, simply maintaining visibility and increasing mindshare between buying cycles will be more valuable than actively pushing towards a change and the start of a new buying process. outside of high cost advertising campaigns, events or other traditional marketing activities. Short-Term Nurture Programs.