Tony Zambito

MAY 5, 2011

Image via Wikipedia.   It requires evaluating what approaches align with today’s social buyer personas and what spend should be devoted to providing a social experience.  Building : traditional transactions, simple to complex, involved a lot of presenting and receiving until the buyer basically says – I’ll take it. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia.   Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer.    Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Tony Zambito

APRIL 19, 2012

Target (Photo credit: Wikipedia). A recent CSO Insights report indicated that only 20% of organizations understood their buyer’s buying process. These two perspectives combined point to one of the key issues – targeting the wrong buyer. You can no longer assume that the buyers you’ve been targeting are the correct ones.

Lead Generation 100

Lead Generation Lead Ranking Tactics Buyer Personas 100

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia.   What we do know today is that each time the business landscape undergoes significant rearrangement; the balance of power continues to shift to buyers versus sellers.    In my previous article, I outlined reasons why executives need to make Buyer Experience Innovation a top priority. 

Marketing Management 100

Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia.   Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology.    Today's leading B2B CEO's are beginning to make brand experience a considerable component of strategy. . 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

APRIL 16, 2012

Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers. The key to aligning newer marketing and sales strategies with your systems and processes is buyer knowledge.

Sales Management 100

Sales Management Top of Funnel Planning Demand Generation 100

Martech Advisor

DECEMBER 16, 2019

After three weeks of research, David Ogilvy proposed the iconic headline that simply read, “ At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock. The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   Embracing buyer experience strategies and experience design in the B2B world is like discovering a new frontier.    A focus that can provide the rudimentary map that can guide leaders through the frontier of buyer experience strategies and design. . 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.  I truly believe that 2011 will be the year B2B businesses begin to devote time and resources to developing strategies that are focused on the buyer. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Biznology

AUGUST 31, 2018

According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1] 1] As an Example [sic.], Typical user intents.

Intent 136

Intent Lead Ranking Buyer's Journey Comparison 136

Marketing Insider Group

JULY 17, 2012

But there are a few simple ways to use research and a customer-first mindset to drive effective marketing strategy…. Wikipedia). Step 2: Formal Research. Having been a sales and marketing professional for both a traditional and a syndicated market research firm, I can promise you that I am not a research purist.

Planning 100

Planning Marketing Plans Marketing Management Webcast 100

Biznology

JULY 25, 2013

Photo credit: Wikipedia. Research reports. B2B Marketing Content Marketing B-to-B B2B buyer journey buying process content audit Content marketing' In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Blog entries. Case studies. Infographics. White papers. Categorize the content.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

Tony Zambito

MARCH 4, 2012

Image via Wikipedia. This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today.

Top of Funnel 100

Top of Funnel B2B B2B Sales Wikipedia 100

Goodish Agency

MARCH 18, 2021

And as they will inevitably feel the need to prove they’re worth their exorbitant fee, they will create giant spreadsheets & 50-page market research essays on the topic. We find the smartest, most experienced person (or agency) we can afford & hire them to run the numbers & come up with something brilliant.

Paid Content 94

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 94

Tony Zambito

FEBRUARY 22, 2012

Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by.

Top of Funnel 100

Top of Funnel B2B Sales Marketing Funnels Wikipedia 100

Single Grain

MAY 5, 2020

1) Reach Your Customers at Every Stage of the Buyer's Journey. But there are third-party review sites, Wikipedia pages and news articles that you don’t control. Here’s how your keyword selection should go at every stage of the customer’s journey. Dive Deeper : * SEO Keyword Research Made Easy in 2020. *

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98