Albacross

JANUARY 19, 2022

You may have a lot of data: session duration, ICP criteria, and every touchpoint with accounts that you’ve stored in CRM. It tells you who are interested in your products, which product they are interested in, where they are on the buyer journey, and when they are ready to buy. Recency: When is their last visit to your website?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Heinz Marketing

FEBRUARY 2, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing When building an effective marketing strategy, it’s important to know where marketing efforts are driving results, and how credit should be assigned to each touchpoint in the customer journey. This is where marketing attribution comes into play to help answer this question.

Marketing Attribution 88

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 88

Hubspot

NOVEMBER 7, 2023

Marketing and Sales touchpoints (including email, phone, website, live chat, and social media) are tracked, providing customer-facing employees with detailed context on a client’s activity and feedback. For example, Vellacott’s team focuses on specific page views of conversion-based content, frequency, and recency of page views.

CRM 70

CRM Sales Management Work Management Marketing Management 70