B2B Lead Quality: Guide to Reducing Lead Rejections and Accelerating Sales
Inbox Insight
FEBRUARY 19, 2024
But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. T hat’s because, with longer, more complex buyer journeys, marketers need to be engaging their target audience with their content marketing efforts sooner.
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