6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

KoMarketing Associates

JANUARY 23, 2018

As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”. For some of us, that study might as well have just said water flows uphill. In this report, we learn that only 33 percent of marketers have customer journey maps.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Sana Commerce

JANUARY 5, 2023

Studies by independent research company, Sapio Research, have shown that 51% of manufacturers have already invested in e-commerce. According to research done by McKinsey , at the end of 2020 only 30% of B2B buyers wanted to order from their suppliers in person. But the evolution does not stop there. Improve customer experience.

Trends 98

Trends Digital Transformation Order Forrester 98

Mereo

JUNE 29, 2023

Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. On top of this, content marketing is notorious for consuming valuable resources.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

Seismic

AUGUST 31, 2020

B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive. According to a Seismic-commissioned study conducted by Forrester Consulting, 85% of buyers will dismiss the first interaction if they don’t receive tailored information. Learn more.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Mereo

SEPTEMBER 29, 2022

Buying committees are on the rise in the new B2B buyer journey. According to Sales Mastery’s recent study , the top six deal-makers according to buyers are: Seller understood my business, my situation and my needs. Your organization is failing to provide a mix of content all along the buyer journey.

Buy 41

Buy B2B Thought Leadership Buyer's Journey Case Studies 41

Mereo

JANUARY 18, 2023

Out there sits the threat of B2B buyer indecision, ready to freeze any buyer, and all other parties involved, in their decision-making tracks. A recent study by DCM Insights found that from 40% to 60% of deals are lost to buyers who express an intent to make a decision — but ultimately fail to act.

B2B 41

B2B Lead Ranking Lead Scoring Case Studies 41

Marketing Insider Group

AUGUST 11, 2015

Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey. Now, the B2B marketing team of tomorrow is a customer experience conductor, orchestrating the various touchpoints that comprise the modern buyers journey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Sana Commerce

JANUARY 5, 2023

Studies by independent research company, Sapio Research, have shown that 51% of manufacturers have already invested in e-commerce. According to research done by McKinsey , at the end of 2020 only 30% of B2B buyers wanted to order from their suppliers in person. But the evolution does not stop there.

Trends 52

Trends Order Digital Transformation Forrester 52

Oktopost

JANUARY 12, 2021

Customer Experience is the perception or impression an organization gives through its customer interactions during the buyer journey. The B2B CX must emphasize how your solutions can solve buyers’ problems and demonstrate that utility throughout the pre-sale buyer journey. . What is Customer Experience (CX)?

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101

Tony Zambito

MARCH 12, 2017

B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data. One consistent result indicates that CEO’s are perceiving that they are not getting the critical insights they need.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

PathFactory

MAY 10, 2022

Top industry analysts like Forrester have been following this disconnect for years, and found that highly aligned companies grow 19% faster and are 15% more profitable. Marta has no idea if her content can be attributed to revenue or closed deals; she doesn’t even know if her content is helping move people through the buyer journey.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Planning 52

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. So personalization is relevant across the buyer journey, not just after the sale.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Madison Logic

MARCH 31, 2021

Journey Acceleration Measurement enables B2B marketers to measure and optimize multi-channel account engagement and campaign performance across the buyer journey, as well as document direct impact on pipeline and revenue.?. Identify how marketing is engaging across multiple channels.

Top of Funnel 52

Top of Funnel ROI Multi-Channel Sales Cycle 52

ANNUITAS

MARCH 19, 2013

Yes, a lot has been written lately on the use of buyer personas, or how content marketing “starts with the buyer, or the importance of mapping the buyer journey. Yet, according to Forrester , only 14% of marketers align compelling content with buyers’ journeys. Where do they go in the early stages?

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

Strategic-IC

SEPTEMBER 25, 2018

How can you drive value at every stage of the buyer's journey, with video content? Driving Value With Video Across the Buyer's Journey. That's a staggering insight from Forrester research a while ago. You can also view the full video here. Full Transcript. Hey guys Fes here from Strategic IC. million words.

Top of Funnel 54

Top of Funnel Lead Ranking Lead Scoring Video Marketing 54

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. a case study, additional zero-touch tactics/assets, etc.) 63% of purchases have more than four people involved in the buying group (up from 47% in 2017).

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

PureB2B

APRIL 20, 2016

Inevitably, this also affects how B2B buyers experience the buyer journey because these days, they are provided with a wealth of information about purchase decisions virtually at the click of a button. Inject Your Company into the Buyer’s Journey.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

PureB2B

APRIL 20, 2016

Inevitably, this also affects how B2B buyers experience the buyer journey because these days, they are provided with a wealth of information about purchase decisions virtually at the click of a button. Inject Your Company into the Buyer's Journey. This doesn’t mean that they’re not interested in vendor content.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

Magisto

SEPTEMBER 7, 2018

In addition, Studies show that viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it in text. And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 So let’s clarify with some video marketing tips below. MILLION WORDS.

Top of Funnel 68

Top of Funnel Video Marketing Lead Ranking Lead Scoring 68

Magisto

SEPTEMBER 7, 2018

In addition, Studies show that viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it in text. And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 So let’s clarify with some video marketing tips below. MILLION WORDS.

Top of Funnel 67

Top of Funnel Video Marketing Lead Scoring Lead Ranking 67

Cintell

JANUARY 27, 2016

In a recent B2B marketing benchmark study we conducted, the majority of high-performing organizations used personas to guide messaging and tone of voice. Audit and tag your marketing content by persona to understand where it fits into the buyers journey for your various segments.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Valasys

MAY 27, 2019

This strategic business marketing approach, to target an account or a company instead of individual buyers, creates better chances for conversions by shortening the buyers’ journey which boosts the Return on Investment (ROI). Source: SiriusDecisions). of the total sales closures are completed by a salesperson.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Adobe Experience Cloud Blog

MAY 10, 2013

Did you know that B2B buyers say that 70% of the content they read and study before making a purchase decision is actually found by – well, themselves? Marketers must become great at being found by buyers in their early research phase (the phases we call discover and explore). Discover and Explore.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Service 48

Magisto

SEPTEMBER 7, 2018

In addition, Studies show that viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it in text. And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 So let’s clarify with some video marketing tips below. MILLION WORDS.

Top of Funnel 40

Top of Funnel Video Marketing Lead Ranking Lead Scoring 40

Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. For example, in one buyer persona research study completed for an organization in the logistics industry, we found as manufacturers became more global, U.S.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

SnapApp

MAY 29, 2018

Content saturation and more educated buyers aren’t the only things making the sales process more difficult to manage. A 2016 study found that the average group size involved in B2B buying decisions is 6.8 , up 25% from 5.4 Understand your buyer profile. “71% just 18 months previous. Who are they? What do they want? Top channels.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Terminus

DECEMBER 17, 2019

Practically, this has a few implications for our customers: With Sigstr, marketing and sales teams can align account-centric messages across the entire buyer journey, from digital advertising to personal email interactions, tailoring campaigns with a consistent message and brand experience.

Top of Funnel 33

Top of Funnel Account Based Marketing Funnel Advertising Digital Marketing Funnels 33

Tony Zambito

APRIL 17, 2016

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. This coincides with previous studies and surveys showing content marketing effectiveness continues to be an enormous struggle.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Business Brainz

JULY 11, 2021

According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. Since ABM is all about personalization and building a strong relationship, nurturing prospects with targeted content can elevate through leadership and buyer enablement aspects. Measuring success.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

The ROI Guy

JULY 23, 2015

Their research indicates that when B2B buyers are making a purchase decision, they go 57% of the way through the buyer’s journey BEFORE engaging with a sales rep. The study highlights that today’s more empowered buyer is engaging digitally versus personally through most of the cycle.

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

Martech Advisor

DECEMBER 16, 2019

This requires businesses to take a holistic and customer-centric approach to develop IVAs that appear coherent across various channels and throughout the buyer journey. Simplify the buyer journey. Shorten the Buyer Journey Through Social Media. Use Immersive Technology to Elevate CX.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Vidyard

OCTOBER 7, 2015

According to a 2014 study by Radical , “Business users send and receive on average 121 emails a day in 2014, and this is expected to grow to 140 emails a day by 2018”. Well, for starters, thanks to research from the Forrester Marketing Group we know that including a video thumbnail in your emails can increase click-through rates by 200%-300%.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

According to a 2014 study by Radical , “Business users send and receive on average 121 emails a day in 2014, and this is expected to grow to 140 emails a day by 2018”. Well, for starters, thanks to research from the Forrester Marketing Group we know that including a video thumbnail in your emails can increase click-through rates by 200%-300%.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Outgrow

AUGUST 31, 2022

Mindy Morgan Avitia: Forrest Gump. And so they had, buyer journeys, donor journeys, they had a great brand strategy, they had a content strategy. And what I did was study all of the preparation that they had done before developing a voice around, and connecting with other humans. Mindy Morgan Avitia: Neither.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52