PathFactory

JUNE 7, 2022

Toronto, ON – June 6, 2022 – With more than 20 years of experience in B2B marketing , content strategy, and operations, Christine Polewarczyk joins PathFactory from Forrester where she was an evangelist for content strategy, content marketing , and content operations. . In my role at Forrester, I saw the landscape of players.

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Forrester Product Advertising Agencies Gartner 52

Tony Zambito

NOVEMBER 1, 2020

The coronavirus pandemic has become the fuel of the forthcoming future of the B2B buyer-seller dynamic. Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. There is no room for guesswork on understanding buyers.

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Buy B2B Buyer Personas Buyer's Journey 309

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

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Forrester B2B Sales Disintermediation B2B 66

Engagio

OCTOBER 11, 2023

And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks. Forrester’s report emphasizes the increasing importance of this consultative approach.

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Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

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Account Based Marketing Forrester ABM Marketing AI 48

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment.

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Oktopost

OCTOBER 8, 2023

To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey. Content doesn’t just capture your leads’ attention, it educates, informs, and draws buyers closer to making a decision.

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Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

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Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 70

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

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Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors.

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Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Only B2B

APRIL 3, 2024

Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. Personalize outreach messages: Tailor compelling outreach based on the prospect’s unique needs and interests derived from intent data.

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Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Seismic

SEPTEMBER 16, 2020

The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. The day the Forrester Wave comes out is one I always look forward to. This year, Forrester redefined how it evaluates sales enablement. And, with this in mind, we welcome the change Forrester has made in how it evaluates the sales enablement space.

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Enterprise Management Work Management Marketing Management Forrester 69

Heinz Marketing

MAY 17, 2023

However, achieving personalization at scale can be challenging, especially as B2B buyers become increasingly anonymous and elusive. Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. This is where content intelligence comes into play.

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Analytics Personalization Automation Case Studies 52

Heinz Marketing

MAY 17, 2023

However, achieving personalization at scale can be challenging, especially as B2B buyers become increasingly anonymous and elusive. Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. This is where content intelligence comes into play.

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Analytics Automation Personalization Optimization 52

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Yes, Content Intelligence can help sellers sell but even more importantly it can help buyers buy.

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Top of Funnel Enterprise Management Work Management Marketing Management 52

ClickDimensions

JULY 26, 2023

It is a modern, collaborative approach that focuses on the evolving buyer journey to help SMBs succeed with a straightforward account-based sales and marketing process. Get in touch to discuss how we can help you execute the Unified Sales and Marketing Approach for your SMB.

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SMB Gartner Forrester Buyer's Journey 52

ClickDimensions

JULY 26, 2023

It is a modern, collaborative approach that focuses on the evolving buyer journey to help SMBs succeed with a straightforward account-based sales and marketing process. Get in touch to discuss how we can help you execute the Simple Account-Based Sales and Marketing Approach for your SMB.

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SMB Gartner Forrester Buyer's Journey 52

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020.

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Marketing AI Trends B2B Marketing Top of Funnel 110

Televerde

DECEMBER 27, 2017

Having the right technology, and knowing how to use it, is the essential first step in getting the kind of results attributed to modern marketers in a Forrester survey of marketing decision makers which shows, among other things, that 94% of modern markers attain significant market share, with 49% holding the market-leading position. [1].

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Planning Top of Funnel Buying Cycle Buyer's Journey 58

G2M Solutions

OCTOBER 25, 2017

"Death of the B2B salesperson: 93% of buyers say they prefer buying online rather than from a salesperson" - Forrester. "57% 57% of the buyer's journey is complete before a customer's first contact with supplier" - Corporate Executive Board. "67% 67% of the buyer's journey is now done digitally" - Sirius Decisions.

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B2B Sales B2B Buyer's Journey Gartner 76

KoMarketing Associates

JANUARY 23, 2018

Now, if you had instead taken those 20 hours of content creation and put them into creating a piece of content that filled a content gap in your buyers’ journey… that content probably would get you results. In this report, we learn that only 33 percent of marketers have customer journey maps. What we want is the right content.

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Martech

OCTOBER 28, 2021

He added, “Once you have a good amount of data, you can draw a conclusion about where that account is in their buyer journey. 3 ways marketing and sales teams can generate buyer interest. How publishers can implement a CDP to improve customer experience and support e-commerce. The results of these adoptions are promising.

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Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 111

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I ” Buyers, Bruno observed, overwhelmingly start their journeys on a digital device. Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. This isn’t new.

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Top of Funnel B2B Forrester B2B Sales 93

Square 2 Marketing

NOVEMBER 14, 2019

Regardless, those time frames are windows of opportunity for savvy marketers to take advantage of the prospect’s buyer journey and continue the conversation with them, online and offline. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead.

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Lead Nurturing Leads Lead Marketing Qualified Leads 50

Aberdeen

NOVEMBER 5, 2019

Programmatic advertising can be adapted throughout the buyer journey. In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. What variables can you adjust (audience, time of day, device, buyer journey stage, creative size, etc.)?

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Paid Search Agency Lead Scoring Lead Ranking Ads 64

Seismic

AUGUST 31, 2020

B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive. According to a Seismic-commissioned study conducted by Forrester Consulting, 85% of buyers will dismiss the first interaction if they don’t receive tailored information. Learn more.

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Content Touchpoints Buyer's Journey Television marketing 88

Sana Commerce

JANUARY 5, 2023

If you’re looking to jump on this trend this year but aren’t sure where to start, here’s a golden tip for you: Prioritize customer experience, across all channels and throughout the buyer journey. For more on how you can change your business model, check out our step-by-step guide on how to implement a successful D2C strategy.

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Trends Digital Transformation Order Forrester 98

6sense

NOVEMBER 2, 2021

Principal of Product Marketing (and former Forrester VP & principal analyst) Kerry Cunningham , you’ll learn: What the Dark Funnel is and what kinds of intent data it contains. Your team gains a clearer picture of buyer personas. Buyer journeys become more precise, too. The benefits go on.

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Top of Funnel Intent Signal Intent Data Buyer Personas 62

Mereo

JUNE 29, 2023

Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. On top of this, content marketing is notorious for consuming valuable resources.

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Top of Funnel Content Marketing Case Studies Case Study 36

Albacross

NOVEMBER 4, 2021

To meet ideal buyers earlier in the journey and make an impact before your competitors do so, B2B companies need to craft company-wide strategies to dig deeper into the unseen buyer journey. Source: Forrester , 2021). The Fundamentals: What is Intent Data? Intent data is a collection of behavioral data points.

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Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Marketing Insider Group

JUNE 26, 2015

70-90% of the buyer’s journey is complete prior to engaging a vendor, so it’s difficult to sell to someone who is not listening to your sales tactics. Forrester). B2B buyers engage with 11.4 Forrester). Your Customers Are Researching For Answers To Help Them Buy.

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Process Cross-Selling Forrester Buyer's Journey 100

ANNUITAS

JULY 16, 2015

According to a 2015 blog post by Forrester analyst, Lori Wizdo , B2B Buyer Journey Mapping Basics , 74% of buyers report conducting half of their research online before buying offline. Does that warrant a call? And the numbers can be even higher with a large enterprise purchase involving buying committees.

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Buyer's Journey Customer Satisfaction Buyer Intent Forrester 100

SalesIntel

DECEMBER 27, 2021

The entire sales journey from the lead generation to the final lead conversion should be under the purview of lead nurturing. According to Forrester Research, around 47% of B2B marketers claim to close less than 4% of their marketing leads. This builds trust with the brand and creates strong brand awareness.

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Lead Nurturing Lead Scoring Lead Ranking Conversion 132

Mereo

SEPTEMBER 29, 2022

Buying committees are on the rise in the new B2B buyer journey. In other words, solution knowledge is relevant, but it wins the day when that context is applied to the buyer’s business, situation and needs. Your organization is failing to provide a mix of content all along the buyer journey.

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Buy B2B Thought Leadership Buyer's Journey Case Studies 41

Adobe Experience Cloud Blog

SEPTEMBER 17, 2018

Here are some sales stats that you may find shocking: According to Forrester, 68% (of prospects) want to connect with sales during the consideration stage , after they’ve researched the options and come up with a short list. TOPO states it takes an average of 18 calls to connect with a buyer.

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Ideal Customer Profiles Video Marketing Work Management Marketing Management 117

PathFactory

MAY 10, 2022

Top industry analysts like Forrester have been following this disconnect for years, and found that highly aligned companies grow 19% faster and are 15% more profitable. Marta has no idea if her content can be attributed to revenue or closed deals; she doesn’t even know if her content is helping move people through the buyer journey.

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Top of Funnel Ideal Customer Profiles Lead Ranking Planning 52

Oktopost

JANUARY 12, 2021

Customer Experience is the perception or impression an organization gives through its customer interactions during the buyer journey. The B2B CX must emphasize how your solutions can solve buyers’ problems and demonstrate that utility throughout the pre-sale buyer journey. . What is Customer Experience (CX)?

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Paid Content B2B Marketing Top of Funnel Work Management 101