SmartBug Media

DECEMBER 27, 2021

In this episode of the The Intelligent Inbound Podcast , Jen Spencer, President of SmartBug Media®, speaks with Christine about lessons learned via a transition from being a CMO at two previous posts to both a CRO and a co-founder of Resurface Labs. Please join us next week for another episode of The Intelligent Inbound Podcast.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Search Engine Journal

MAY 27, 2022

New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast. The post Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast] appeared first on Search Engine Journal.

Ad Exchange 119

Ad Exchange Ads Buyer Personas Advertisements 119

Marketing Insider Group

APRIL 19, 2021

A buyer’s journey encompasses everything from their first interaction with your company (e.g., Use Your Data to Create Buyer Personas. Creating buyer personas can help you bring what you do down to earth. Buyer personas condense all those characteristics into a memorable chunk of information.

Startups 344

Startups B2B Marketing Buyer Personas Advertising Agencies 344

Leading Results Rambings

FEBRUARY 14, 2019

Podcasts aren’t easy – you need more than a $15 microphone and the audio recording app on your phone. Creating good podcasts and utilizing them to benefit your business requires planning, learning some new technology, social media and content creation skills, and a strong knowledge of your buyer personas.

Buyer Personas 58

Buyer Personas Social Media Media Business 58

SnapApp

FEBRUARY 23, 2015

If you’ve started developing buyer personas , you’re well on your way to matching your marketing up with your audience’s specific needs and interests. But the typical behavioral and demographic data you collect when building buyer personas might not be enough. Consider the Whole Buyer’s Journey.

Buyer Personas 48

Buyer Personas Tactics Top of Funnel Funnel Advertising 48

SmartBug Media

SEPTEMBER 27, 2019

Around 2004, a new beast entered the ring that goes by the name of podcasting—a free open mic medium that allows users to access digital audio files from the internet, download them to their computer or mobile device, and listen at their leisure. Typically, podcasts come in a series and offer subscriptions. 4 Advantages of Podcasting.

Buyer Personas 72

Buyer Personas Marketing & Strategy Advertising Mediums Hubspot 72

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Creating personas is helpful because the process combines research, conversions, and data. population has listened to a podcast in the past week.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Oktopost

SEPTEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. However, without marketing leading an employee advocacy initiative, and truly understanding the type of persona that defines your organization, you most likely will fail. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

B2B Thought Leadership 117

B2B Thought Leadership Transparency Buyer Personas Thought Leadership 117

Webbiquity

NOVEMBER 9, 2021

The basic steps in crafting your UVP are: Define your ideal client profile (ICP) or buyer persona. Presentations and Podcasts. Here’s how to craft an impactful UVP, and seven places to use it once you’ve honed and sharpened it. How to Write a UVP. Describe the most important need your product fulfills.

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

Marketing Insider Group

MAY 18, 2020

You should have well-developed buyer personas that include demographics, their preferences, and what matters to them. Keep in mind that buyers will change as internal or external circumstances arise. When things occur, you need to revisit your buyer personas. Podcasts are another vehicle for getting heard.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Trade Press Services

MARCH 4, 2024

Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs. This type of content can also include content personalized to a specific stage or buyer persona such as FAQs or product demonstrations. Remember one type of content cannot do it all.

Top of Funnel 82

Top of Funnel Trends B2B Thought Leadership Buyer Personas 82

Oktopost

DECEMBER 16, 2020

Colin Day, Global B2B marketing powerhouse, joins me on this episode to get radically transparent about effective leadership, the importance of mentorship, social media, building buyer personas using social data and so much more! Listen to the Podcast Now: Or catch us on Apple Podcasts and Spotify. Like What You Heard?

Peer-to-peer 126

Peer-to-peer Work Management Marketing Management Transparency 126

Hubspot

APRIL 7, 2023

Digital products can complement physical products — for example, an artist who sells ceramics can create an educational podcast about their practice. Identify Your Target Audience and Buyer Personas It is integral to figure out who you’re marketing your digital products to. Create a buyer persona using HubSpot’s free tool.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Marketing Insider Group

MARCH 2, 2021

The content gap analysis process involves setting concrete goals, profoundly understanding your buyer personas, mapping the buyer’s journey, doing market and competitor research, and conducting an audit of your content assets. Your blog, social media, reviews, podcasts, guides, case studies, and videos can help.

Analysis 329

Analysis Top of Funnel Work Management Lead Scoring 329

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. It should work hand in hand with other content marketing initiatives. Define your goals and KPIs.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Marketing Insider Group

MAY 1, 2023

Every article, podcast episode, or web page should connect back to and reflect it. The hero’s journey helps you get beyond the facts and figures in buyer personas, into the hearts of your customer heroes. That story becomes the heart and soul of everything you write.

Content Marketing 265

Content Marketing Planning Paid Search Agency Content 265

Crimson Marketing

OCTOBER 16, 2014

She names some of the tools and methods her team uses to manage content so that sales reps can quickly and accurately deliver buyers what they need. Content is Key: How do you build the right content for each buyer persona? Demand Generation Podcasts'

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Crimson Marketing

AUGUST 7, 2014

Sky high service: In another case study, we learn how Sky Television improved customer satisfaction and reduced attrition by segmenting buyer personas and interest categories. This allowed Sky to deliver product marketing on content that interested a particular buyer, while avoiding offers that were not relevant to that buyer.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Marketing Insider Group

SEPTEMBER 20, 2021

Whether you’re updating an existing social strategy or starting from scratch, this guide will help you choose the right social media platforms for your buyer personas. There can be a big disconnect between who a business thinks their buyer is and who would actually find the most value in their products or services.

Buyer Personas 342

Buyer Personas Social Media Media Webinar Metrics 342

Outgrow

MAY 16, 2023

We recently interviewed Alex Mackrill for our monthly podcast – ‘ Marketer of the Month ’! Understand your audience, develop buyer personas, and map customer journeys 5. No problem, just watch the Podcast! In practical terms, that means developing a buyer persona by profile and mapping their customer journey.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

Zoominfo

OCTOBER 22, 2021

A conventional business development representative will evaluate your company’s current buyer personas , assess where they can be found, and begin the process of lead generation. Along those lines, your buyer personas should not have suffered notable changes to price sensitivity in the last year.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. Creating buyer personas for each audience segment allows your creative teams to provide them with highly personalized experiences.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

Outgrow

AUGUST 9, 2022

We recently interviewed Aaron Marks for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! That all starts with doing buyer persona work, but the problem was buyer persona work is that it can’t just be based on in-house knowledge, right? Don’t have time to read?

Marketing AI 52

Marketing AI Top of Funnel Ideal Customer Profiles Lead Ranking 52

Marketing Insider Group

MARCH 16, 2021

Content marketing provides you with a way to develop specific pieces for each stage of the buyer’s journey as well as for buyer personas. Plus, you can use your actual customers in content, for example, when using testimonial videos or conversations on a podcast. You do own your website, and that really matters.

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

Zoominfo

AUGUST 26, 2021

A conventional business development representative will evaluate your company’s current buyer personas, assess where they can be found, and begin the process of lead generation. Along those lines, your buyer personas should not have suffered notable changes to price sensitivity in the last year. Strong Research Skills.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

ActiveDEMAND

NOVEMBER 15, 2021

Some of those agencies will engage in inbound marketing: using blog posts, SEO, social, podcasts, YouTube videos, and other inbound channels. For the buyer persona, determine which outbound prospecting channels you’re going to use (phone calls, emails, LinkedIn messages, etc). Determine what your SDRs are going to pitch.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Marketing Prospects Ad Agencies 76

Metadata

JANUARY 25, 2024

He continued, “The fundamentals allow you to focus on your core buyer, be more efficient, and stop wasting money and time on trying new things just because others are doing it.” Which newsletters do they read and which podcasts do they listen to for industry insights? So, what are Roger’s fundamentals? Which events do they attend?

Segmentation 52

Segmentation Cost per Lead Buyer Personas Demand Generation Agencies 52

Lake One

OCTOBER 26, 2023

Inbound generally focuses on buyer personas creates content and motions to capture demand from buyer personas looking for solutions to a pain identified in buyer persona research. A mix of testimonials, case studies, a recording a podcast featuring your executives.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Pam Didner

MAY 14, 2020

Or you can download these templates to help you update your marketing plan: two-pager, buyer persona, and messaging templates and the written examples here. ?? Content creation such as blog posts, podcast episodes, and videos require time to come up with user-relevant, SEO-optimized titles and subheads. See the template below.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Campaign Creation: Initiate campaigns grounded in historical data, competitor insights, and buyer personas.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SmartBug Media

AUGUST 24, 2022

Buyer Personas. Buyer personas help you refine your inbound marketing efforts. You should have clearly defined buyer personas before you begin creating your inbound marketing campaign. Once your personas are in place, decide which one you would like to target first. A Remarkable Content Offer.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SalesIntel

JANUARY 27, 2022

Start With a Buyer Persona. Buyer personas are used by businesses to help facilitate this using data-driven profiles that explain the characteristics of your most valuable customers. Create buyer personas to guarantee that your attempts to improve your search engine position provide a favorable ROI.

SEO 52

SEO Buyer Personas Webinar Metrics Ideal Customer Profiles 52

The Marketing Blender

MARCH 2, 2022

In-depth buyer personas. Podcasting. Check out our additional fractional CMO resources, subscribe to our B2B marketing podcast , or take a look at our fractional CMO services. Most will kick things off with developing a comprehensive marketing strategy. Marketing plan or roadmap. Brand messaging and differentiation.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Salesforce Marketing Cloud

OCTOBER 10, 2023

With a clear sales cycle in place, however, this engagement looks a little different: The same rep reaches out to a prospect on LinkedIn who fits the company’s buyer persona. To guide your research, define your ideal customer (also known as a buyer persona ). The question, of course, is: How do you start building a brand?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Launch Marketing

FEBRUARY 28, 2024

As people increase their usage of social media, videos, podcasts and more, they are constantly looking for fresh, engaging content. It is likely there are specific buyer personas that utilize certain products. Create a Library of Diverse Digital Content As digital content consumption rises, so does the need for content creation.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

SmartBug Media

JUNE 16, 2020

Develop buyer personas : Having buyer personas is paramount for all of your marketing efforts. For demand generation in particular, your persona research will help you better understand where your target audience hangs out online, which sources they trust, and what their pain points are. Don’t have those materials?

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Lead Generation Paid Content 104