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11 Ways to Give and Get Customer Love

Hubspot

And if a case study customer is one who shares similar buyer personas with you, the promotion of their case study to your audience could open them up to potential new business. Offer Exclusivity: Giving your customers exclusive access to different things can be a great way to show them you value their customer status.

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How to Build a Product Ecosystem Buyers Will Want to Be In

Hubspot

In this post, we’ll take a look at successful product ecosystems and why buyers want to be a part of them. Then, lock your phone and close your MacBook Pro prior to heading out on a run. When I hear the word ecosystem , I think of my science class as a kid. Example of a Product Ecosystem. How to Build a Product Ecosystem.

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Product Launch Best Practices: Finding Your Invisible Customers

Launch Marketing

According to recent Gartner research , when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purchase period is spent researching independently. In supporting their research, you’ll earn rapport and trust with valuable prospective buyers.