Inbox Insight

JULY 15, 2019

Designing and executing demand generation activities that reach and drive the right traffic can improve sales and increase revenue through: Driving better performance from your digital media programs. Read on discover how to fuel your demand generation engine… Reading time: 3 minutes. Improving conversion rates.

Demand Generation 75

Demand Generation Demand Generation Agencies Traffic Demand 75

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 130

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Only B2B

AUGUST 25, 2020

It’s efficacy as a marketing strategy has observed it gain traction among businesses in recent times, and managed Demand generation companies very efficiently. Today, in this post we will share how ABM proves an important concept for demand generation funnel. But first, let’s understand the concept of demand generation.

Account Based Marketing 133

Account Based Marketing Demand Generation Agencies Demand Generation Marketing AI 133

ANNUITAS

NOVEMBER 1, 2016

And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age. It’s hard to argue with the concept of trying to understand your customers and prospects to produce demand generation that drives revenue. It’s going to take some work.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

NOVEMBER 1, 2016

And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age. It’s hard to argue with the concept of trying to understand your customers and prospects to produce demand generation that drives revenue. It’s going to take some work.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ClearVoice

APRIL 19, 2021

What is demand generation? Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Our guide introduces you to demand generation, a dynamic and evolving marketing tactic.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Tony Zambito

JANUARY 18, 2011

Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail?   Adam gives us a good sense of the numbers and dollars being invested in demand generation and marketing automation. 

Buyer Personas 100

Buyer Personas Demand Generation Demand Generation 100

NetLine

MARCH 6, 2024

In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Image caption: Finding the best target accounts shouldn’t be like searching for a lost opportunity in the dark. But how do you do this?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Sharpspring

DECEMBER 17, 2020

This blog will serve as a helpful guide to demand generation strategies and will provide you with all the steps necessary to help you master demand generation tactics. What is Demand Generation? But, what is really at the root of demand generation? Demand Generation vs. Lead Generation.

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Demand Generation Agencies Demand Generation Marketing Automation Services Top of Funnel 90

SmartBug Media

JUNE 16, 2020

“How do you understand the difference between lead generation vs demand generation?”. I posed this question to four different friends who work in various spheres of marketing, and here are the responses I got: “Demand generation is part of lead generation.”. Lead generation is part of demand generation.”.

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Demand Generation Agencies Demand Generation Lead Generation Paid Content 104

Televerde

JULY 11, 2022

However, you don’t need to feature your product in a Hollywood hit to increase the demand for your product. Instead, you can use demand generation campaigns to introduce your product to your ideal customer and increase sales. Learn some demand generation campaign ideas and how to create a successful strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Campaigns 59

Only B2B

NOVEMBER 27, 2019

Demand generation is important for every business. When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. Let’s analyze 15 demand generation statistics that every demand marketer should know. What are their pain points?

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Demand Generation Agencies Demand Generation Statistics Demand 104

KoMarketing Associates

MAY 4, 2017

For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. DemandGen’s “ 2017 Content Preferences Survey Report ” discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. What Are Buyer Personas?

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Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

ANNUITAS

MAY 21, 2015

A recent article on MediaPost raised the question “Are Buyer Personas a Waste of Time?” Based on this and the belief from 48Bricks that you simply cannot understand your customers, the assertion is that putting effort into the development of Buyer Personas is a waste of time. But don’t go crazy.

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Buyer Personas Buyer's Journey Demand Generation Demand 100

Zoominfo

DECEMBER 7, 2017

If you don’t understand your target audience, how will you produce effective content? The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona?

Buyer Personas 100

Buyer Personas Paid Search Agency Companies B2B 100

Inbox Insight

OCTOBER 6, 2020

But when it comes to looking at data, it’s vital to learn more than just who your buyers are and where they are from. One of the most frequently-referenced reasons for using intent data in demand generation is creating and developing effective buyer personas , according to the 200 senior marketers we surveyed.

Intent Data 99

Intent Data Demand Generation Intent Lead Scoring 99

Tony Zambito

MAY 4, 2011

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    Buyer persona development methodology is at its core a research methodology. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Rev

APRIL 2, 2019

In theory, scaling a B2B business just requires boosting demand. In actuality, however, demand generation is becoming an increasingly difficult challenge for B2B marketers to meet. How do you generate high quality leads, consistently? On one hand, B2B buyers are becoming much savvier.

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Demand Generation Ideal Customer Profiles Marketing AI Demand 111

Pam Didner

OCTOBER 22, 2022

To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. Buyer personas are the foundation of all things marketing. Buyer personas guide marketing campaigns, messaging development, and content creation.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Inbox Insight

NOVEMBER 15, 2021

Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. Our own first party research revealed that 41.5% Reading time: 3 minutes.

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

PureB2B

MAY 30, 2022

How to Target the Right Buyer in Your Demand Generation Campaign. Different businesses define and approach demand generation in different ways because, at its core, demand gen marketing should adapt to the needs of your specific buyers. Strategic Demand Generation. Paid media.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Click To Tweet.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

PureB2B

MAY 30, 2022

How to Target the Right Buyer in Your Demand Generation Campaign. Different businesses define and approach demand generation in different ways because, at its core, demand gen marketing should adapt to the needs of your specific buyers. Strategic Demand Generation. Paid media.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

PureB2B

MAY 30, 2022

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Marketing Budget 62

Rollworks

JULY 21, 2019

While launching campaigns quickly may work for more traditional demand-gen tactics, account-based marketing requires a bit more research and groundwork to ensure success. But the research shows the work is well worth it. When it comes to selecting the right accounts to target, where do you find yourself?

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Demand Generation Ideal Customer Profiles Account Based Marketing ABM 40

ANNUITAS

APRIL 23, 2014

There are some great studies out there focusing on content strategy (specifically) or buyer behavior, but nothing that really shines a light on how large companies run Demand Generation … with an emphasis on large. The research survey is targeted to those in the demand generation function in large, enterprise B2B organizations.

Demand Generation 100

Demand Generation Enterprise Management Demand Generation 100

LeanData

FEBRUARY 10, 2022

And, of course, you’re likely repeating that entire marketing process across other similar accounts. As a result, any account-based motion is only going to be as good as the motion’s targeted account list. LeanData’s solutions empower the account-based strategies of its customers. Buyer personas come later.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

NuSpark Consulting

JUNE 2, 2016

To create content that boosts lead and demand generation, you need to construct B2B buyer personas that give you a clear picture of your customer, mapping their journey from when they decide to solve a problem to their purchase decision. Many companies create personas, and not one itsy-bitsy thing changes.

Buyer Personas 100

Buyer Personas Conversion Buying Cycle B2B 100

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or But getting to a state of persona nirvana is easier said than done.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

ANNUITAS

JULY 28, 2016

I had a conversation with a prospect today about their demand generation challenges. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to the leads that would be generated from a perpetual demand generation program.

Demand Generation 100

Demand Generation Demand Generation Planning 100

Tony Zambito

NOVEMBER 21, 2020

More Research. What we are seeing is buyer goals, challenges, psychology, behaviors, and situations are undergoing rapid shifts. Despite this accepted notion that shifts are happening, there is the usual impulse by businesses to cut back on any planned research. This is exactly the time to conduct buyer research.

Buyer Personas 255

Buyer Personas B2B Sales Research eCommerce 255

Tony Zambito

MARCH 20, 2011

.  The deeper the understanding, the more targeted and relevant content can be for buyers.    Buyer persona development is a methodology for informing strategy.    Knowing what buyers are researching for determines what should be produced. . 

Buyer Personas 100

Buyer Personas Marketing & Strategy Buyer's Journey Content 100

PureB2B

DECEMBER 9, 2020

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62