Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. But the question is where to start, especially if your product or service targets multiple buyers. Delivering the right content to the right person at the right time may seem like a daunting task at first glance.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Branding 356

Branding Brand Identity Advertising Agencies Content 356

Marketing Insider Group

APRIL 19, 2021

That’s why SaaS companies win with content marketing. It’s also why we use a SaaS-based model with our own content marketing. A buyer’s journey encompasses everything from their first interaction with your company (e.g., Use Your Data to Create Buyer Personas. Image via StoryboardThat.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

NuSpark Consulting

MAY 24, 2014

You might think this article is about how to write in an engaging, persuasive way that brings prospects flocking to your website, downloading e-books, white papers and case studies, and picking up the phone to place their orders. . That’s because good content doesn’t start with pecking out words on your keyboard. It’s not. .

Buyer Personas 100

Buyer Personas B2B Marketing Planning Word of Mouth 100

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Zoominfo

MARCH 24, 2021

Prospects and customers get mismatched content. If your marketing database isn’t accurate or up-to-date, you might be sending prospects content that doesn’t align where they are in the buyer’s journey. Buyer personas don’t hold up. How Can You Use Data to Build Better Personas? July 13, 2020 | 6 minute read.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Marketing Insider Group

AUGUST 25, 2020

Even better, some sales automation programs allow you to integrate them with your content marketing platform. Specifically, when both your sales and marketing teams integrate your content marketing platform into the mix, that approach can become your key revenue driver. Use Buyer Personas to Drive Strategy.

Automation 270

Automation Sales Qualified Leads Lead Scoring Lead Ranking 270

Kapost

AUGUST 30, 2016

Creating buyer personas is not a one and done practice. In some ways, buyer personas are like a unique, fine wine that grows in-depth and flavor as it matures. And even if organizations start with all the best information as a starting point, buyer personas are estimated “best guesses.”

Buyer Personas 59

Buyer Personas Optimization Tips Ideal Customer Profiles 59

Tony Zambito

JULY 18, 2011

This is the third part of a series of reflective articles on the future of buyer personas.    In part 1 of this reflection on the future of buyer personas, I focused on some of the misconceptions about buyer personas and in part 2 , I offered perspectives on why changes were needed to be relevant to the social age. 

Buyer Personas 100

Buyer Personas Lead Ranking Ideal Customer Profiles Opt-out 100

Marketing Insider Group

APRIL 11, 2023

Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems.

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

Content Standard

OCTOBER 20, 2021

The traditional model of marketing has too often approached content as a series of isolated projects and assets making up a brand’s digital presence. A content ecosystem solves this problem by unifying content creation efforts across different marketing goals, buyer personas, and stages of the customer journey.

Effectiveness 119

Effectiveness Thought Leadership Lead Ranking Content 119

NetLine

MARCH 6, 2024

An account that is consistently engaging with your content is more likely to convert than one that only shows interest once. Realistically, buyers are going to thoroughly research their options before moving forward to making an investment into a solution. This, too, is an opportunity.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Stevens & Tate

APRIL 5, 2021

Content is king” might be an overused term, but that’s only because it’s proven to be true. A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing. Nowadays, the quality of your company’s content is more important than ever before. So what exactly is “quality” content?

Lead Generation 72

Lead Generation Marketing Qualified Leads Generation Content Marketing 72

Navigate the Channel

AUGUST 14, 2023

Stages of the Customer Journey Awareness At this initial stage, potential buyers identify a challenge or need within their organization. Effective content during this phase involves informative blog posts, white papers, and educational videos. This widens your reach and engages potential buyers where they are most active.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

Launch Marketing

JULY 6, 2022

Identifying this audience comes from in-depth research encompassing the various characteristics of buyer personas such as demographics and firmographics. Pinpointing specific job functions, technology needs and more of those that can benefit most from your solution can uncover what personas are ideal to market to.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Meerkat Marketing

MAY 20, 2020

Our President Kyle Turk was recently featured in UpCity’s “ 33 Expert B2B Content Marketing Tips for Lead Generation ” article. Turk was quoted commenting on the type of Content Marketing that he has found to be most effective for generating B2B leads. ” Check out the full article here.

Lead Generation 52

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Meerkat Marketing

MAY 20, 2020

Our President Kyle Turk was recently featured in UpCity’s “ 33 Expert B2B Content Marketing Tips for Lead Generation ” article. Turk was quoted commenting on the type of Content Marketing that he has found to be most effective for generating B2B leads. Check out the full article here.

Lead Generation 52

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

ClearVoice

DECEMBER 19, 2023

Remember that demand generation (just like content marketing) is a long game. Take a best-practice approach: Develop buyer personas. Your research should include keyword strategy, SEO tactics, and SEM tools such as paid search advertising to determine what attracts and retains customers who fit your buyer personas.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

KoMarketing Associates

FEBRUARY 20, 2018

Gather Buyer Personas and Data. While B2B buyers across industries share some similarities, it is critical to get to know the client’s specific buyers at a granular level to ensure content and other online marketing efforts are hitting the mark. Decision Criteria. Barriers to Success. Schedule a Product Demo.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

SmartBug Media

MAY 24, 2021

Perfect Your Buyer Personas. You may have heard the term buyer personas , but when was the last time you revisited yours and adjusted it to match your current landscape? Buyer personas should be constantly evaluated and applied to each piece of content your organization produces. Run a Content Audit.

Paid Search Agency 98

Paid Search Agency Marketing Strategy Marketing & Strategy Buyer Personas 98

Stevens & Tate

MARCH 27, 2020

Content is king” might be an overused term, but that’s only because it’s proven to be true. A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing. Nowadays, the quality of your company’s content is more important than ever before. So what exactly is “quality” content?

Paid Search Agency 78

Paid Search Agency Lead Generation Advertising Agencies Ad Agencies 78

BOP Design

JULY 15, 2020

If you are looking to generate more inbound leads for your business, it’s a great time to get started with content marketing. Now is a great time to strategize and set the foundation for getting the maximum ROI from your B2B content marketing plan. Here, we share tips for building a strong foundation for content marketing.

B2B Marketing 84

B2B Marketing Planning Content Marketing B2B 84

nDash

AUGUST 2, 2022

Is your health technology company publishing content online, but you aren’t seeing any results? Do you have a health tech content marketing plan in place? The COVID-19 pandemic surged the search for medical-related information online, making healthcare content marketing stay on top of the game and boost sales to healthcare businesses.

Planning 52

Planning Marketing Plans Effectiveness Content Marketing 52

The Marketing Blender

MAY 17, 2022

Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. Reading reviews, researching topics, skimming online articles, and browsing social media content. .

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

SmarkLabs

JUNE 13, 2022

Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Define Buyer Personas & Ideal Client Profiles. Your buyer personas will assist in creating effective messaging that aligns with real customer needs and desires.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Only B2B

MARCH 27, 2024

Do all those website visitors and content downloads translate into sales conversations? Must Read: MQL to SQL Conversion Rate Leads can be classified into 3 types: Marketing Qualified Leads (MQLs): These leads have shown interest through website visits, content downloads, or email engagement.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Webbiquity

JANUARY 19, 2023

This includes providing value through content such as whitepapers and case studies, engaging in conversations via social media channels, offering incentives that build loyalty over time, delivering exceptional customer service , and following up regularly with clients to ensure satisfaction.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Only B2B

MARCH 20, 2024

They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. MQL qualification criteria vary by industry and target audience, but common factors include: Downloading white papers or ebooks. Matching your ideal buyer persona. Attending webinars or events.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Envy

MAY 2, 2019

Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market. Where do they live?

Top of Funnel 107

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 107

ClearVoice

MARCH 9, 2020

You create mindful content. After all, you’ve embraced the results of a detailed content marketing audit, hired a branding firm to polish your messaging and discovered hundreds of attributes about your target audience. Does your content creation align with the path your potential customers take when engaging with your brand?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

SmartBrief - Marketing

JULY 20, 2023

You’ll take an inventory of all your marketing programs and campaigns run to date: The content you’ve created including assets such as emails and landing pages. Whether it’s product, content, design or sales, it’s important to take a pulse on how other teams are doing. Gather all of your original content.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

SmartBug Media

NOVEMBER 16, 2020

In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase. Know Your Personas. Understand the Buyer’s Journey. Audit Your Content. How are they evaluated?

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

Content4Demand

AUGUST 4, 2021

The case is now long settled: Content marketing works. Demand Gen Report research published in the 2021 B2B Buyers Survey Report found that 80% of respondents say that a vendor’s content has a positive, significant impact on their buying decisions. You’re speaking to the wrong buyers. You’re not mapping your content.

B2B 52

B2B Burn Rate Content Buyer Personas 52

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Content for decision-makers.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124