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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

SEPTEMBER 23, 2010

He cited the Apple tribe -- all of us who rush out and buy new apple products just because. Youtube videos. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." I happen to be a member of that tribe. It got me thinking, though. Be different.

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