B2B Marketing Traction

APRIL 6, 2010

What is even more amazing to me is that the book is still highly relevant for high tech marketing today; in fact, I believe it was a harbinger of today’s “new” buying paradigm that is made possible through social networking. – pre-YouTube!) videos of customer testimonials.

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

B2B Marketing Traction

DECEMBER 16, 2014

Yes they may have experienced a conservative buying experience in their B2B career. But your buyers are first and foremost human , and the way they buy consumer products has changed. They consult their peers and look at others’ reviews before they buy. People buy based on their emotions. They want stories.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

JULY 1, 2015

There are always new studies coming out about new buying behavior, how we think and how attitudes are changing. Do they have an Instagram or YouTube presence and you don’t? ( My clients get results from their presence on social media, and we set things up so they don’t have to spend a lot of time on it.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

OCTOBER 18, 2010

Find out what your customers need by sending online or mailed surveys at regular intervals or immediately after the customer buys a product or receives a service. Survey Your Customers: Never before has surveying been more easy. Visit your customer’s site and spend hours if not days observing their business.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Find out what your customers need by sending online or mailed surveys at regular intervals or immediately after the customer buys a product or receives a service. Survey Your Customers: Never before has surveying been more easy. Visit your customer’s site and spend hours if not days observing their business.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

JUNE 16, 2015

You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. By 2014, millennials made up almost half of B2B buying decision makers at 46%. By 2014, millennials made up almost half of B2B buying decision makers at 46%.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100