Ahrefs

FEBRUARY 29, 2024

At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects. Start by identifying all the key influencers and decision-makers within the organization. … Read more ›

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Webbiquity

AUGUST 31, 2021

Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. A B2B sales rep can make or break the deal by providing open feedback, quick responses, and a pricing plan that works.” Tech buyers really hate B2B marketing tactics.

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InsightSquared

APRIL 23, 2019

Now, we have “Buying Groups.” The philosophy of buying groups is to identify and engage a set of personas involved in making a purchasing decision. What the Heck Are Buying Groups? This new way of thinking about people involved in making a purchasing decision is called buying groups. How Do You Measure Success?

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Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.

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Heinz Marketing

SEPTEMBER 14, 2023

So how do you drive change in a way that works? How do you get buy-in from the key people and teams you need? Whether communicating out to your team, cross functionally to colleagues, or upwards to executives, effective storytelling assuages fears, gains and maintains buy-in, and grants the clarity people need to engage.

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Heinz Marketing

JUNE 22, 2023

By Sarah Threet , Marketing Consultant You’re building your buying committee based off your ideal customer profile, but you’re feeling stuck… What if one buying committee doesn’t feel all-encompassing of who has been reported to you by your sales department? First, begin by defining your base buying committee.

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Salesforce Marketing Cloud

SEPTEMBER 26, 2023

But do they really want to buy, or are they just window shopping? Here’s the hard truth: “You don’t know if they’re ready to buy until they tell you they’re ready to buy, and you can’t believe it until you get a signed contract,” said Richard Harris , sales coach and founder of The Harris Consulting Group.

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Marketing Insider Group

JULY 31, 2023

No need to buy a CD-ROM, install a program on your computer, and then run it. Instead of shelling out a big chunk of change upfront to buy the software, you typically pay a monthly or yearly subscription fee. It’s versatile, practical, and can work for just about any business. And why are so many organizations using them?

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illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

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Marketing Insider Group

AUGUST 28, 2023

SEO not working can be a major roadblock for any business. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore.

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InsightSquared

OCTOBER 4, 2019

This article is part of the Mini Mighty ABM series where we ask top experts in ABM to share one actionable idea that you can use at work today. It forces you and your team to get very, very specific about the people within an account who buy and to define and measure your wins. Defining your buying group. That’s bad.

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Tony Zambito

APRIL 27, 2020

How we work, travel, communicate, relate, and aspire towards goals will all look and feel different. Perhaps none more important than – how will buying change? Will we know how buying will change? We simply do not know how buying will change. Creating, not a “new normal,” but a new world of existence. Not immediately.

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Tomorrow People

JUNE 22, 2021

Once designs were approved, our development team went to work, building a responsive page within HubSpot that featured some unique functionality – especially for mobile users. After some research in how some other top brands had cracked the problem, the Tomorrow People team outlined a plan, along with some preliminary design comps.

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Choozle

FEBRUARY 7, 2024

One thing is certain, the economic divide continues to expand, creating a growing class of working poor and a shrinking middle class. Throughout his tenure at Choozle, he has been improving the way that advertisers buy media through the Choozle platform. During this same period, almost five billion people globally have become poorer.

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Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. Buying Intent Reveal Interests Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase.

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Marketing Insider Group

OCTOBER 1, 2018

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one. The post Should You Buy B2B Leads in 2018? appeared first on Marketing Insider Group.

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Bionic

JANUARY 20, 2023

Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” Quarterly buys are becoming much more common. As market risk outweighs FOMO, advertisers are willing to take a risk of ad hoc media buying in the spot market. You’re destined to lose.

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The Marketing Blender

APRIL 17, 2024

Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products. Your brand should make a consistent and lasting impression so it builds trust and is the obvious choice to consider in the buying process.

B2B Marketing 52

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Zoominfo

DECEMBER 22, 2021

At ZoomInfo, we’re constantly working behind the scenes to improve our product so that you can continue to grow your business. We’ve introduced a new feature called Buying Committee to our ZoomInfo for Sales platform. Filter searches to show only contacts that match your custom Buying Committee preferences.

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Zoominfo

MAY 9, 2022

Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. But how should you go about evaluating these tools and what factors should you consider before you commit?

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Webbiquity

NOVEMBER 12, 2018

With thousands of tools on the market across dozens of categories, it’s challenging to identify the most important types of tools to invest in, choose the best tools for your needs within those categories, and integrate all the tools in martech stack (or more accurately, your martech matrix ) to make all the pieces work together.

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Adobe Experience Cloud Blog

JANUARY 16, 2020

Buying an existing eCommerce store is sometimes a better option than starting up. Buying an eCommerce store is not a simple process, as you need to be extremely tactical and switched on to ensure you invest in a worthwhile business. Benefits of buying an eCommerce store. When not to buy. Existing customer base.

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Hubspot

MARCH 16, 2018

There are plenty of services available that allow you to buy 1,000 followers for the price of a small Starbucks latte. Is buying Instagram followers legal and safe for your business? Here, we’ve gone ahead and covered all the questions you might have about buying Instagram followers to give you a better idea of how it actually works.

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Zoominfo

JULY 6, 2020

Work Smarter, Not Harder. For us, the theme of the quarter was: Work Smarter, Not Harder. Making your GTM strategy data-driven further helps pinpoint target audiences who will most likely buy your solution. Oh yeah, and we IPOd. Saying this quarter was eventful would be the understatement of the decade. We explain.

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Cintell

JULY 3, 2018

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. How Vendors Can Address the B2B Buying Disconnect: Transparency & Resources. Survey participant in the B2B Buying Disconnect Report. So how can vendors address the disconnect? .

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Webbiquity

JANUARY 25, 2018

Since there’s no crystal ball capable of divining a buyer’s mind, the only thing left to do is to take a step back and try to understand that which drives the buying decision in the people you’re selling to. B2B customers don’t fly solo when making buying decisions. Trade show buyers tend to come prepared.

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Martech

FEBRUARY 25, 2022

In the B2B space, this process has naturally evolved into buying group marketing, which focuses these tactics toward multiple decision-makers within accounts. And in the B2B space, treating business prospects as buying groups can help brands work toward that goal. B2B as a buying group. And, the data backs this up.

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Sharpspring

JUNE 15, 2022

Working to shorten your customers’ buying journeys is the first step to take. What is a buying journey? A buying journey is all the actions a site visitor takes prior to finally making a purchase. A buying journey may take a couple of minutes or a few months. Why does a buying journey need shortening?

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ClearVoice

OCTOBER 3, 2022

One of the biggest challenges content marketers face is having to get executive buy-in. This doesn’t mean that you can’t get them to buy into your content marketing strategy — however, it does mean that you should not (and must not) assume they appreciate content marketing the way that you do.

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Anteriad

FEBRUARY 28, 2023

In B2B today, there is rarely a unilateral buying decision. Because your focus shouldn’t be on just one buyer—but a buying group. While individual targeting is not entirely lost, you’ll get farther faster by identifying and marketing to the entire buying group. What is a buying group?

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Hubspot

APRIL 2, 2021

That's where media buying comes in. Let's say you're an airline and your focus is impressions and awareness, rather than an immediate sale, you can buy a placement that is known to get cheap impressions," he said. Buying cheap impressions, which made sense in the previous example, no longer helps you accomplish your goal.".

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Velocity Partners

FEBRUARY 27, 2024

But some recent work by the Ehrenberg-Bass Institute says that only one in twenty of your prospects are in the market to buy at any time. Even my rickety mathematics says that means 95% of potential buyers are not ready to buy. We’re purportedly better at long, complex sales cycles, unwieldy buying teams and rational arguments.

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Drew Neisser

APRIL 21, 2023

B2B buying trends are changing and the old marketing playbook isn’t working anymore. What does this mean for your marketing strategy?

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Navigate the Channel

JUNE 27, 2023

In general, your customers are likely to buy from you for one of three reasons. Each of the following three reasons-to-buy has distinctive strategies linked to those conscious and subconscious influences you can implement to help advance your sales and form meaningful connections with your customers. Our products are less expensive!

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