Everything Technology Marketing

NOVEMBER 11, 2013

The top three factors that correlated with successful sales also predicted buyers’ satisfaction with the purchasing process and intent to continue buying services from the seller. Say you’re a small accounting firm that works primarily with small businesses. Now, they’ll want to see that you can carry out that solution.

Work Management 100

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Everything Technology Marketing

JULY 17, 2013

More and more decision makers are looking to educate themselves before making a buying decision, and it is through your content that they learn. Your content must be engaging right off-the-bat to pull the reader in, entice them to become a lead, and finally nurture them until they are ready to buy.

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Everything Technology Marketing

AUGUST 22, 2010

Many companies don't segment at all, segment only superficially, or copy segments that seem to be working for their competitors but without really understanding the rationale for selecting target segments. But the craft of identifying and selecting the right segments is too often rushed and under-appreciated.

Segmentation 100

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Everything Technology Marketing

APRIL 8, 2010

They want to be able to engage with a vendor when they are ready and actively seek out advice, often very late in the buying cycle, and have the vendor guide them through a complex buying and problem solving process - outsourcing part of the buying process to the vendor community if you will.

Marketing Automation Services 100

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Everything Technology Marketing

MARCH 14, 2011

2) Re-focus messaging from product to buyer While more direct access to the decision maker and buying authority may simplify the decision process to some extent, it requires marketing to better understand the underlying business problem the cloud solution is solving. But let's take a closer look. (1)

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

JULY 10, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. In my mind, this common thread should be the customer’s buying process (instead of the vendor’s planning hierarchy).

B2B Marketing 100

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Everything Technology Marketing

JANUARY 1, 2011

6 - Focus on pull/inbound marketing tactics This reflects the continued power shift of buyers moving firmly into the driver’s seat, initiating, and controlling the buying process. With content moving to the center of attention, marketers often struggle to create magnetic content in the right formats and quantities.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Ranking 100