B2B Marketing Traction

APRIL 26, 2013

Now more than ever, marketing needs to work with sales to maintain an accurate customer relationship management (CRM) system that will serve both departments as they nurture prospective customers through the buying cycle. Buying cycle, you say? Yes, the buying cycle. Does your CRM system need work?

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

OCTOBER 12, 2012

The Internet is the disruptive innovation that has changed how people buy things. Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. resources before making a buy decision. ( What Does Work in Marketing?

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

MARCH 14, 2014

This week I got a call from a sales man with a direct solicitation to bring him into a business situation I’m working on. I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

DECEMBER 10, 2014

None of these will work if you don’t figure out the number one most important thing. If you think pain is too strong a word to use for why your customers buy your product or service, use other words such as triggers, issues, problems. Content marketing. Digital marketing. Inbound marketing. Outbound marketing.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 21, 2012

You may have qualified the leads before the great hand-off to sales, who worked with the lead through the sales cycle. This was your TOFU, or your activity generating leads at the top of the buying funnel. But don’t just expect sales to do all the work from here.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

JANUARY 27, 2011

What is it about the pitch that makes us want to buy? When I was Director of Marketing in the software industry, I worked with an ad agency guy who just plain made you feel good to be a client of his. He was a master at the pitch, and we felt great working with him. Did you buy? What’s been your experience?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

OCTOBER 30, 2015

I’ve been working on and around WordPress sites since 2000, and I’ve seen some great successes and real nightmares with this particular technology. Don’t buy a bad template or plugin! This is one reason you may want to buy your template instead of using a free one. We’d love to work with you on yours!

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

JANUARY 17, 2013

Other factors that indicate that B2B social media marketing has crossed the chasm include the existence of industry case studies that offer proof that it works, reducing the risk of taking on this new marketing approach, and the emergence of credible market leaders that the early majority can buy from.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

MAY 31, 2012

The old way of marketing features and benefits no longer works for B2B marketing success. “Marketers have to realize that in the age of the customer, business buyers don’t “buy” your product; they “buy into” your approach to solving their problem. Rather, B2B marketers need to take a stand to stand out.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

MARCH 13, 2015

They understand what works and how it works, whether the tactic is trade shows, ads, SEO, website development or social media. Today more than ever people are buying not just a product, but the meaning and philosophy of its provider – the story behind the product. Knowledge of and experience executing tactics.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

FEBRUARY 22, 2013

Now, getting found online works differently. It’s called Inbound Marketing , and it starts with content and an optimized website, and then depends upon a smart marketing strategy to engage the right prospects and nurture them until they buy. Google algorithms, Yahoo algorithms, etc.

SEO 100

SEO Inbound Marketing Planning Contact Marketing 100

B2B Marketing Traction

JANUARY 16, 2014

The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. CMOs must be strong leaders with an ability to steer the marketing department to working in the right direction – focusing on customers and getting results for the business. Change Agent.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

JULY 12, 2013

After working on one such system yesterday (I will name no names), I popped onto one of my favorite Twitter chats – #B2Bchat. I’m tired of the countless tutorials, the “how do I create a report for my client” questions, the obscure field names, the badly written documentation, and the cumbersome procedures.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

MARCH 23, 2012

I think the only reason Pay-Per-Click advertising still exists is because there are so many certified PPC re-sellers who convince businesses it works. Go ahead – do a search – such as “Does PPC work?” They want someone they trust to tell them what to buy.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

APRIL 30, 2014

Customers want to feel valued when they are in their buying process as well as when they use a product or service. CMOs can work more closely with CIOs to find and implement digital marketing solutions. The first thing that has to shift is CMO’s belief that the sale is their objective.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

MARCH 5, 2013

The myopic marketer may say things like, “ We’ve always done it this way ,” or, “ I can’t see how that will work.” ” They don’t want to try new things because they don’t know how they work or what results they will get. How do you deal with a myopic marketer?

Planning 100

Planning Work Management Marketing & Strategy Tactics 100

B2B Marketing Traction

NOVEMBER 28, 2012

Content marketing is working. Buyers want access to information when they are ready to buy. Should you join in this content marketing trend? Here are three reasons why it’s important. B2B Marketers are getting results by published value-add, downloadable content online. Buyers don’t want to be sold to.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

FEBRUARY 15, 2013

Inbound marketing is the art of attracting, engaging and nurturing prospective customers so that they become new customers or buy more of your products and services. What to Do When Someone Steals Your Work. Read my post from yesterday, Valentine’s Day, How to Love Your Customers with Inbound Marketing. They Will Steal Your Idea.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

JANUARY 21, 2010

Many of us are pretty enamored with the television series Madmen , with its portrayal of advertising industry “madmen” who worked at the agencies behind the scenes, smoking incessantly, fueling their creativity with gallons of alcohol, and relieving stress with illicit affairs. Madmen Are Out. Nurturers Are In.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

MAY 11, 2015

This is something new that probably many people have noticed but just haven’t gotten around to buying for themselves. There are many useful, safety related items that can be worked into a campaign about how much you value your customers and their well-being. 3 New Promotional Campaign Ideas.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

MARCH 18, 2013

The key is to be strategic about it, and understand how it can work for your business before you get started. You can integrate this data into your CRM system, so you begin to see any effect social media has on your prospects’ buy cycle. Most platforms have automatic statistics programs that monitor reach and engagement.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

OCTOBER 8, 2012

The scope of your marketing activity will depends upon your budget (how much “gas” can you buy to fuel marketing?), For specialized tasks, such as website and marketing video development, you may outsource, unless the volume of work is so great it warrants an employee.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

MARCH 27, 2013

But now, due to the socialization of buying and marketing, it’s more difficult to control your brand. Your work in loading the social sharing stratosphere with great content and messages will pay off. Protect the brand at all costs! ” He says that 100% brand consistency is no longer achievable, and we have to accept that.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

FEBRUARY 17, 2015

You just choose a template, install it, and tweak your existing content to make sure all is working, right? If you don’t understand the technology behind the website upgrade you are buying, you can end up with problems. Note: WordPress has plugins that allow the client or non-programmers to do much of this work.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

MARCH 29, 2012

How does it work? At the end of the webinar, the rep offers an incentive to buy the software within one week. We’ll create a plan for your integrated marketing and then work with you to make it happen! B2B marketers are wondering how to stay “top of mind” with their prospects and customers. The end result?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

JANUARY 31, 2012

I have folders at home that I organize my ideas into, including books to read, places to go, recipes to try (that’s a large recipe box), home improvements, gardening, and things to buy (including fashions I like). So what uses might those of us who work in B2B Marketing have for Pinterest?

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

APRIL 13, 2015

People want information when they are ready to buy, not when you want to sell. You will have to do a lot of hard work to get people at the top of the funnel ( see my post about Funnel Marketing here ) to an in-person event that you host. Our prospects’ email inboxes are overflowing with spam. Unless they’re good!

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

FEBRUARY 13, 2012

You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Paying for ongoing SEO services is a lot like going on a bad date. Why is that? The real way to get results from your website is to have great content that visitors need or want.

SEO 100

SEO Marketing Websites Rules Transparency 100

B2B Marketing Traction

MARCH 26, 2010

People buy from people they know, like and trust. Twitter extends your reach and puts you in front of prospects with value-add statements that support their buying cycle on a regular basis. Twitter extends your reach and puts you in front of prospects with value-add statements that support their buying cycle on a regular basis.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

AUGUST 17, 2009

I read Chris Brogan’s blog this morning, in which he asked his followers to buy his new book, Trust Agents , this week. I’m buying the book this week! Just as in our personal and work relationships, social networking on Twitter, Facebook and blogs is like banking. Is that a self-serving promotion? So, guess what?

Work Management 100

Work Management Social Networks Twitter Promotion 100

B2B Marketing Traction

NOVEMBER 12, 2010

Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? Recently I worked on a customer touch point map for a department at an educational institution that was founded in 1891. It happens all the time.

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

SEPTEMBER 21, 2010

That’s more work for the exhibitors and the show companies, and less work for the buyer. We want to buy from human beings, not from the Internet. I think that trade shows need to go regional. It’s another sign that the buyer, not the seller, is in control.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

That’s more work for the exhibitors and the show companies, and less work for the buyer. We want to buy from human beings, not from the Internet. I think that trade shows need to go regional. It’s another sign that the buyer, not the seller, is in control.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

NOVEMBER 23, 2010

Buyers have changed the way they buy. The service provider in Portland, Maine, who worked with local companies or companies in a specific industry is now found online and has customers all around the world. With the Internet the way in which people buy has radically changed. Sellers have to change the way they sell. Buyers Rule.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

JULY 1, 2015

There are always new studies coming out about new buying behavior, how we think and how attitudes are changing. Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

MARCH 10, 2010

People buy from people they like. ” (In my opinion, you could let loose a 4th dimension on Facebook, but set up your privacy settings so that your work connections don’t see that). This has been true well before use of the Internet. Save the 4th dimension for Facebook.” By all means be interesting and market in 3D.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

People buy from people they like. ” (In my opinion, you could let loose a 4th dimension on Facebook, but set up your privacy settings so that your work connections don’t see that). This has been true well before use of the Internet. Save the 4th dimension for Facebook.” By all means be interesting and market in 3D.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100