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The Smart Investor’s Guide to Buying a Website

Ahrefs

But, just like with a business acquisition, not all website purchases come equal. It’s a similar, yet simpler, process compared to merging or acquiring an existing business. In this post, we share tips on everything you need to know to … Read more ›

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How Younger Generations are Disrupting B2B Buying

Zoominfo

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The way B2B technology buyers conduct research make buying decisions is changing. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Both vendors and buyers use demos and vendor/product websites.

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Website Design Trends for 2021

Webbiquity

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. In 2021, maximalist websites will put an emphasis on creative expression over order.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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Millennials Take Over B2B Tech Buying — Here’s How (and How Not) to Reach Them

Webbiquity

Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. First, millennials generally don’t place much trust in marketing collateral and website copy (ouch!). Tech buyers really hate B2B marketing tactics. Free trials/accounts. ” Three More Bits of Guidance.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.