Why You Need to Revisit B2B Buyer Personas and ICPs
Marketing Interactions
SEPTEMBER 26, 2022
The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. A new role now has a major influence on buying decisions for what you sell. Further, the downsides of regret are many, including slower buy cycles, frustrated teams, and lower retention or growth for those accounts. The topics it covered.
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