B2B Marketing Traction
SEPTEMBER 21, 2010
One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years.
B2B Marketing Traction
SEPTEMBER 21, 2010
One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B Marketing Traction
MAY 6, 2013
If you decided late in the game that you must attend a sold-out trade show, there’s still hope. For years I have been saying that there are many ways to market at trade shows without buying an exhibit space. Kudos to Atlanta-based Arketi Group for providing the marketing approach for the show.
B2B Marketing Traction
MARCH 29, 2012
Then, Joe gets a postcard in the mail that tells him the same company will be at the trade show he is attending next month. At the trade show, Joe sees a brief demo of the product and asks for more information. At the end of the webinar, the rep offers an incentive to buy the software within one week.
B2B Marketing Traction
JANUARY 31, 2012
I have folders at home that I organize my ideas into, including books to read, places to go, recipes to try (that’s a large recipe box), home improvements, gardening, and things to buy (including fashions I like). Karlie recommended a board for best tips for trade shows.
B2B Marketing Traction
MARCH 21, 2012
You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. This was your TOFU, or your activity generating leads at the top of the buying funnel. But don’t just expect sales to do all the work from here.
B2B Marketing Traction
SEPTEMBER 18, 2015
For these companies, a decision to buy their product would probably come down to price, unless a buyer could discern a material difference in the product. Why do your customers buy from you? I’ve seen many companies think that their customers buy their product because of price. But there may be other reasons they buy.
Expert insights. Personalized for you.
100 
Let's personalize your content