ViewPoint

article thumbnail

PowerViews with Koka Sexton: How to Leverage Social Media

ViewPoint

Leveraging social media is a familiar tactic for individuals. Companies have been a bit slower than individuals in realizing the power of social media. Companies have been a bit slower than individuals in realizing the power of social media. An evangelist for social selling — and a U.S.

article thumbnail

Insights on Outbound Conference in Atlanta

ViewPoint

Buy them both. Laura Madison – Laura explained: “As a conversion & social selling specialist, I have educated thousands of dealerships, and salespeople on how to get REAL results converting business from the telephone, internet, and social media to the showroom. Mike is author of two of my favorite books: “ New Sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

The contact’s LinkedIn profile (do you share mutual connections, have we worked with a previous employer of the prospect, does the prospect write, tweet or otherwise use social media for any common areas of interest?). In one situation, we worked with a client that was about to mail 750 $20 “lumpy” packages to prospects.

article thumbnail

Good Reads for B2B Sales - Cold Calling Revisited

ViewPoint

Roland Nadeau of Integrate B2B advises that B2B sales organizations stay in a closing state of mind with three tips: Buy the right leads, leverage channels and budgets effectively, and optimize offer types to maximize engagement. The Force Multiplier Effect of Social Media for Professional Sellers.

article thumbnail

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #3 Should Marketing Be All In On Inbound?

ViewPoint

Instead, high performers opt to hunt down "emerging" demand in the market place by getting out in front of a customer's buying process and helping to shape that customer's perception of their needs through targeted bursts of controlled insights. and to be quite honest I have been a little irritated by these comments.

article thumbnail

How to Make Social Sell: From Thought Leader to Thought Provoker

ViewPoint

Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? These Brands are Making Social Media Sell.

article thumbnail

PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

ViewPoint

Social Media: Less About Lead Gen and More About Creating Relationships. But I’m not necessarily expecting that each one is going to convert and become a Pro member and actually buy a membership at MarketingProfs. I pay attention to people who are broadcasting and advertising there.”