Digital B2B Marketing

JANUARY 10, 2012

Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market. It makes many think of the spam emails selling a database of millions of top executives.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Customer Experience Matrix

JUNE 13, 2016

It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. This is a trend that’s been clear for some time; it’s a big part of the intent data and predictive data excitement of the past year or two.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

JULY 25, 2014

The more interesting question is who, if anyone, will buy the business from Bizo. Many LinkedIn customers would have considered this unacceptable use of their profiles, regardless of whether LinkedIn’s privacy policy actually allows it (which my quick reading suggests it does).

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Customer Experience Matrix

MARCH 26, 2014

The InterWebs were buzzing this morning with an Atlanta Business Chronicle article reporting that IBM is negotiating to buy Silverpop. My only reaction was, What the heck took so long? The company’s mix of B2B and B2C clients may also confuse potential buyers and drive down the price a bit.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Engagio

APRIL 12, 2024

Consider this: 75% of customers are willing to spend more to buy from companies with stellar customer service ( Zendesk Customer Experience Trends Report ). According to Salesforce.com’s State of the Connected Customer (6th edition, 2024) , 68% of customers say advances in AI make it more important for companies to be trustworthy.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Customer Experience Matrix

MAY 25, 2010

If there's a single major distinction between the two types of systems, it's the heavy reliance of B2B marketing automation on sales automation data, which in practical terms means reliance on Salesforce.com. I've been arguing for some time that we can expect an eventual merger of CRM and demand generation systems.

Market2Lead 120

Market2Lead Buy Marketing Automation Services Eloqua 120

Customer Experience Matrix

AUGUST 7, 2013

The idea of NICE expanding to become an all-channel, all-department customer experience vendor immediately raises the question of how they’ll compete with all those other omni-everythings approaching from digital marketing ( Adobe ), B2B CRM ( Salesforce.com ), and general enterprise systems ( Oracle , SAP , IBM ).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

The Point

SEPTEMBER 11, 2017

The result is fewer unqualified leads from people who would never buy your product. The ad below from CRM giant Salesforce.com is an exception. The creative requirements for sponsored updates are simple – a few lines of text and a custom image. Here are the two key reasons why I think that is: 1.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Customer Experience Matrix

JUNE 27, 2013

It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. Adobe was on everyone’s list of potential buyers, and Neolane was ripe for acquisition or an initial public offering. Indeed, my take on the ExactTarget deal explicitly mentioned an Adobe/Neolane possibility.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JANUARY 4, 2012

Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments. Indeed, the LeadFormix tag line is “aligning marketing with sales” – something that’s important to all marketing automation vendors, but never their primary benefit statement.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

SEPTEMBER 21, 2012

I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. The theme includes easier connectivity to external data, via standard connectors in general and the Salesforce.com AppExchange in particular.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Salesforce.com Marketing Automation 120

markempa

OCTOBER 31, 2016

Salesforce.com. When you’re calling from IBM or Salesforce.com, most of the people you reach will be familiar with – or at least think they are familiar with – your company. That credibility opens doors and buys a few more seconds of attention from prospects than does the brand of a company no one has heard of. #2.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

InsightSquared

FEBRUARY 27, 2018

If only you had known that your prospect had already signed up for a free trial and was farther along the buying journey. Having that context could have meant you spent your time closing a prospect who was close to buying, rather than wasting their time. Salesforce.com and other CRMs have similar APIs around both contacts and leads.

CRM 153

CRM Marketing Analytics Tools API Lead Scoring 153

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Customer Experience Matrix

APRIL 30, 2015

You can buy it here if you’re interested. Another survey, this one from Salesforce.com , is generally more optimistic, showing 41% of users rating marketing automation as very effective or effective. Source: Salesforce.com, 2015 State of Marketing I must say that I don’t find this topic particularly engaging at the moment.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

Customer Experience Matrix

OCTOBER 24, 2014

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

ViewPoint

AUGUST 28, 2013

Mobile and social technologies have radically changed the way people buy. Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight.

Enterprise Management 120

Enterprise Management Work Management Salesforce.com Marketing Management 120

The Point

JANUARY 30, 2018

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data. Branding Doesn’t Matter. Good Content is Your Secret Weapon.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

ANNUITAS

OCTOBER 27, 2016

Cash-to-quote solution provider Apttus has reaped benefits from account-based targeting of Salesforce.com customers but still maintains a “…really balanced marketing mix … investing in growing the Apttus brand,” and “…still doing broader demand generation.”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Customer Experience Matrix

JULY 1, 2016

This lets YesPath programs (which are rather unimaginatively called “programs”) determine which companies on the client’s target list are in active buying cycles, even before they have visited the company Web site or responded to an outbound promotion. persona-based programs. stage tracking within programs.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Heinz Marketing

DECEMBER 9, 2021

I didn’t realize, when I was purchasing, that the level I was buying would only work with the extension. What I like best about the product is how it is integrated into Salesforce.com. Everything can be done within Salesforce.com. It provides what I needed at an affordable cost (pay for credits when you needed them).

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Customer Experience Matrix

NOVEMBER 5, 2015

It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense. Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.) Teradata today announced it plans to sell its Marketing Applications business.

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Webbiquity

MARCH 12, 2019

But where do you turn for help with a big-ticket buying decision that is anything but “everyday”? I believe that people still buy from people they know and trust, and that there is no replacement for the human-to-human experience. Ecommerce is great for everyday purchases. One entrepreneur has a new answer. Engage, Inc.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Customer Experience Matrix

DECEMBER 26, 2014

Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM. Users can define “buy signals” based on combinations of behaviors, which in turn can be trigger actions in workflows. Users can preview how their emails would look in different clients. A Zapier connector supports integration with other systems.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JUNE 4, 2013

I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. Frankly, of the two, entry into B2C marketing seems more important because it''s such a large business and Salesforce.com needs to know where its next several billion dollars in revenue will come from. -

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

MARCH 29, 2016

Your next question, presumably, is where can I buy one? (Oh, Now are you ready to buy? Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Oh, you’re not that easy to sell? Listen closely: It’s new. It’s bright. It’s shiny. Newbrightshiny.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Customer Experience Matrix

SEPTEMBER 7, 2016

This made it easy for marketers to purchase systems without involving the corporate IT department, allowing users to buy tools that solved specific problems whether or not the tools fit into the corporate grand scheme of things. The equally inevitable answer is to buy fewer systems by finding systems that do more things.

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

Customer Experience Matrix

MARCH 25, 2009

If so, the obvious but unspoken threat looming over the industry (“the elephant in the room of Damocles”) was always Salesforce.com , which is the main data source for most demand generation products. Tags: crm salesforce.com lead management sales automation demand generation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120

ViewPoint

MAY 13, 2016

A couple of years ago I wrote a blog for Salesforce.com about lead definition. 117 appointments with people in the right companies who may or may not have any need or authority to buy. All because the CEO did not insist on a common definition of a lead. Define what a lead is. Answer the questions: What do we sell?

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Customer Experience Matrix

FEBRUARY 7, 2019

the term came to be more associated with B2B sales and customer service in general and the Salesforce.com Sales cloud in particular. Back when Bill Clinton was president, CRM was described as a trinity of sales, service, and marketing systems, with marketing much weaker than the other two. It commonly referred to B2C as well as B2B.

Work Management 136

Work Management Marketing Management Paid Search Agency Vendors 136

Customer Experience Matrix

OCTOBER 23, 2015

I’m looking at you, Salesforce.com. But I very much doubt that a mid-size software firm can build or buy a complete solution of its own. This is interesting on several levels, including: - It makes Teradata the third of the big marketing cloud vendors to add a DMP, joining Oracle DMP (BlueKai) and Adobe Audience Manager.

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. If Salesforce does merge Pardot features into its core Sales product, then marketers who have a more expansive view of B2B marketing automation functions (or who simply want a system of their own) will be forced to buy from someone else.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Engagio

MAY 12, 2020

Sales reps receive the information where they already spend time, in Salesforce.com, via a Google Chrome extension, and email alerts. Relationship Intelligence: Visualizes engagement across the buying committee. Visualizes marketing and sales-driven engagement across each key persona and member of the buying committee.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing Salesforce.com ABM 62

Customer Experience Matrix

MAY 8, 2013

The data includes Web and email behavior captured directly in HubSpot, data imported from Salesforce.com, and whatever else the system has available. Unstated but hovering in the background was the fact that Salesforce.com is an investor in HubSpot and might some day consider buying them to expand its own marketing scope.

Hubspot 120

Hubspot Salesforce.com Marketing Automation Services Ideal Customer Profiles 120

Rev

JUNE 18, 2018

She has not decided to buy anything. Even if the prospect is going to buy, she often has no interest in sharing what her budget is early on. One of those companies might be a start-up and therefore want something simple like HubSpot CRM, and another might be a global enterprise needing a CRM like Salesforce.com.

Lead Qualification 138

Lead Qualification B2B Sales Qualified Leads B2B Thought Leadership 138

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100