Webbiquity

MAY 30, 2023

At least 40% of respondents said their budgets will increase this year in the financial services, business services, energy, engineering, healthcare, media & publishing, real estate, telecom, and transportation sectors. But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.”

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

NuSpark Consulting

SEPTEMBER 24, 2023

Sales wins. Lead Generation for B2B: Let’s Feed Your Sales Teams with Quality Leads Close to Buying Revenue Growth Starts with a Robust Lead Gen Plan I am Paul Mosenson. It’s all about sales. Learn more about the 3 Pillars of Lead Generation Search Engine Marketing Drive leads based on keyword intent.

Lead Gen 130

Lead Gen Planning Sales Qualified Leads Campaigns 130

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

LeanData

JANUARY 5, 2023

The new year is usually a time of inspired resolutions and motivational sales kickoffs, so why the gray cloud of unease hanging over the SaaS industry? If you Google “2023 SaaS Buying Trends,” in 0.34 seconds you’ll be hit with 1,141,000 results, the majority of which become irrelevant on search page two.

Forecasting 52

Forecasting Buy Peer-to-peer Trends 52

Content Marketing Institute

JUNE 7, 2018

Whether you’re seeking initial buy-in or justifying an existing program to a new executive, you’re often asked to prove that content marketing is a worthy investment. Here’s an apt one to use: Content marketing is a vehicle, and content marketing strategy is the engine. HANDPICKED RELATED CONTENT: Looking for Content Strategy Buy-In?

Paid Search Agency 101

Paid Search Agency ROI Buy Content Marketing 101

Act-On

SEPTEMBER 24, 2023

Hitting the #1 position in search results is every SEO marketer’s dream. With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. At one point, we were in the top five search results for the term “Yahoo mail.” What is the search intent of those visitors?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Affiliate sales support independent publishing. 82% of your prospects seek recommendations from their friends and families before buying. Reassures Prospects with Testimonials.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Marketing Insider Group

DECEMBER 15, 2020

It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results.

Ad Building 351

Ad Building Content Marketing Brand Identity Branding 351

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Done properly, SEO helps your site rank for a larger number of keyword phrases and to rank higher in search for specific high-value terms.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Optinmonster

APRIL 8, 2024

Want to learn how to create high-converting product pages to drive more sales? Sometimes they will need to find other related products in the same category, and sometimes they will want to go back to a previous search result. People need to be able to see what they’re buying and see it as realistically as possible.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Tiecas

FEBRUARY 14, 2024

AI technologies can analyze vast amounts of data to identify patterns and predict which leads are more likely to convert into sales. Marketing Automation (MA) technology is a good example of how Marketing Qualified Leads (MQLs)are qualified and nurtured into Sales Qualified Leads (SQLs) through a quantitative, data-driven approach.

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Biznology

DECEMBER 17, 2018

Search engine optimization is paramount for generating traffic to your site and improving conversion rates. Businesses tend to look at what the competition is doing and follow online trends when it comes to optimizing company websites for search engines. This, of course, means more sales. Like this post?

SEO 151

SEO Generation Conversion Rate Click Rate 151

Hubspot

AUGUST 12, 2020

The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed. And that means to keep up with today’s empowered buyer, the sales process needs to transform too. What is inbound sales? Inbound sales is a personalized, helpful, modern sales methodology.

Sales Management 95

Sales Management Top of Funnel Buy Advertising Agencies 95

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Optinmonster

JANUARY 29, 2024

Step 3: Work Out the Dollar Amount for What You Got in Return If your content is working well, it’ll generate leads that turn into sales. Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Navigate the Channel

JANUARY 8, 2024

I-Want-to-Buy Moments: The most lucrative of all micro-moments, this is when consumers are ready to make a purchase. Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketri

FEBRUARY 22, 2024

It caught on as Inbound Marketing fed a growing trend towards self-service sales. People today want to proactively buy on their own terms and timeframe rather than being sold to on a company’s schedule. As you can see, Perplexity indicates that organic search traffic will experience a decline between 18% and 64%.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Martech

FEBRUARY 8, 2024

SQLs (Sales Qualified Leads). SALs (Sales Accepted Leads). Marketing/sales alignment was never better. Sales became disillusioned at the bait-and-switch of marketing hitting their lead quote up for the month, while sales struggled to reach their pipeline and closed-won because most of the leads had no buying intent.

Marketing AI 122

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 122

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. If leads are coming in, Sales and Marketing NEED to talk.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic.

Paid Content 62

Paid Content PPC Traffic SEO 62

Only B2B

FEBRUARY 21, 2024

By analyzing online behavior (website visits, search queries, social media engagement), intent data platforms paint a picture of who’s actively considering a purchase and what type of solution they’re looking for. Sure, it might get you moving, but it won’t take you far and could even damage your engine.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

SmartBug Media

SEPTEMBER 6, 2019

So how can you intercept these potential new clients, insert yourself into that journey earlier on, shorten your sales cycle, and get ahead of your competitors? Don’t you already have targeted marketing campaigns to catch buyers searching for your products on Google? Isn’t that enough? Top Five Competitive Advantages of Intent Data.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting. Learn how to leverage intent data for sales and craft the perfect sales strategy to increase your ROI and achieve sales targets.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

illumin

MARCH 26, 2024

However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. A strong understanding of search intent also lets marketers create better-targeted Google Ads. This form of matching reaches fewer searches than a broad match but targets a more specific audience.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Marketri

JANUARY 29, 2024

For marketers, the real issue is how to meet the buyer’s need for a humanized, personalized buying experience at a time when technology threatens to overtake our interactions. Digital and Personal Can Co-Exist At every turn, buyers are showing they want a more human-centered buying experience. What’s Better: Human or Machine?

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Martech

FEBRUARY 12, 2024

She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. The content for the new product line needed revamping, and sales were carping about the lack of leads. Marketing and sales were two good examples. Sales and Marketing Automation. It had to be different.

Paid Search Agency 109

Paid Search Agency Ad Building Planning Enterprise Management 109

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. Buyers are widely enjoying the change and flexibility that comes with remote buying, with only around 20% of B2B buyers saying they hope to return to in-person sales.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. MediaPost Is AI in Search Changing B2B Content Strategies?

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Balancing the use of technical terms to maintain credibility while ensuring clarity for an audience that may include less experienced engineers is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Salesforce Marketing Cloud

JANUARY 11, 2024

You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. Search engine optimization (SEO) is also a big part of ecommerce marketing.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Oktopost

SEPTEMBER 12, 2023

The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time. The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. Intent data simplifies lead discovery by pinpointing prospects showing buying signals.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Martech

DECEMBER 27, 2023

. “In 2024, brands are gearing up to face new challenges around privacy and ethics with the end of third-party cookies and the advent of new large language models (LLMs),” said Brian Land, VP global sales engineering at search technology company Lucidworks. For those that do, it will be a competitive advantage.”

Marketing AI 129

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 129

Circle Studio

NOVEMBER 24, 2020

With that in mind, 2021 will see the vast majority of B2B firms (who haven’t already) adopt a truly digital-first and digital-centric philosophy when it comes to marketing and sales. There is also a growing emphasis on semantic search , search intent and voice search as well, as search engines and user behaviors continue to evolve.

Paid Content 193

Paid Content Marketing AI Planning Trends 193

Spiralytics

DECEMBER 21, 2022

These factors heavily affect demand generation and sales. Search engines find it difficult to crawl and index your website if the site structure is messy. This leads to greater demand generation and ultimately, results in greater sales and profit. Users and search engines immediately know what to expect from the page.

SEO 114

SEO Marketing Websites Demand Generation Agencies Demand Generation 114