Writing on the Web

FEBRUARY 14, 2014

I’ve been pitched to buy a $5,000 weekend in a guru’s mansion , or to invest in a $50,000 mentorship program. Blog content to drive interest and sales. I’ve spent a lot of money to travel and sit in a freezing cold room for days to listen to experts with big egos. Social media marketing. Other marketing channels.

Conference 100

Conference Trust Marketing High Quality Lead Distribution 100

Writing on the Web

NOVEMBER 14, 2012

For example, I don’t explain how clients decide to buy what you have to offer. Here are a couple of SEO resources I like: Suzanne Bird-Harris’ DIY-SEO (free), and her Sales Pages for WordPress (for fee). Here’s what this looks like, how readers find your blog, in this Smart Draw diagram I did: Like any diagram, it’s simplified.

SEO 100

SEO Internet Marketing Business Blogging Traffic 100

Writing on the Web

OCTOBER 13, 2010

Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

DECEMBER 16, 2010

Get Clients : Is it easy for people to become a client and buy something from you? Is your sales copy effective? Is your sales transaction process easy and smooth? Create more offers and packages of information to increase sales; create more JV partnerships. Can people easily get to know you, like you and trust you?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

OCTOBER 9, 2011

Click the link to buy something. Note: One of the best systems for handling registrations and sales is KickStartCart. Many people making money and marketing on the Web use this software because it handles so many tasks such as registrations, subscription, sales, affiliates, autoresponders and such. Sign up, subscribe.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. Authenticity. There are more, but these four are essential.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

MARCH 13, 2013

In order to get the online results you deserve (leads: phones calls, emails, sales!) Telling your brand story in clear and compelling language and in a way that gets people to want to buy from you is what a website is supposed to do. Yet the content on your website or blog is the key component of your content marketing strategy.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

MAY 18, 2011

Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). Video: How to Create Great Sales Pages in WP.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. Photo: freedigitalphotos.net ).

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

MARCH 28, 2012

You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all). Below are five common uses for feeding regular content into a business blog. photo courtesy digitalart ).

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

JULY 15, 2010

Will marketers be able to influence online buying decisions with subconscious persuasion powers? Are they able to use triggers to get us to buy stuff? Sales & Landing Pages Using WordPress: Learn How. The social ‘Net gives voice to people. Customers rule. How is brain research influencing marketers?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

SEPTEMBER 20, 2010

It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. For example, writing on the web can have several objectives , besides making a sale. It’s okay if you’re educating people without any sales objective in mind. Sign up for a digital report?

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

JANUARY 5, 2011

Further interaction with you is necessary before someone will “buy&# into your services. Content Sale: End of Year Discounts from Customized Newsletter Articles. You can ask them to respond in many ways: download a free report, take a survey, vote in a poll, leave a comment, etc. Add to a lense on Squidoo. Tweet This!

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

AUGUST 2, 2010

Copywriters know that emotions not only guide our decisions and actions, they determine whether or not we buy. It does mean, however, that you need to take off those professorial glasses, step out from behind the podium, and stop building your web pages, slides, and sales presentations with bar graphs and Excel spread sheets.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

SEPTEMBER 9, 2010

Lulu also lets you sell books of your photos – maybe you’ve taken a great collection of photos of a special event in your town and you want to offer it for sale. Many businesses buy “advertorial” space in newspapers – space that looks like a story but is a paid ad. 5) Use your blog as a resume to get other writing jobs.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100