Kaon

NOVEMBER 3, 2015

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience. Original article posted on MarketingDaily.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

NOVEMBER 9, 2017

Improve Your Sales and Marketing Strategy Through Effective Brand Guidelines. Have you ever seen a commercial for a sale, only to find out when you get to the store that the terms of the sale are different than advertised? Inconsistency arises from a lack of communication between marketing and sales departments.

Guidelines 43

Guidelines Work Management Marketing Management Software 43

Kaon

SEPTEMBER 25, 2015

The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez from Structsales. 80% of leads converted are never turned into sales. One organization (Sales and marketing working together). Focus your attention on existing leads who are not yet ready to buy and those who you’ve lost before.

Hubspot 100

Hubspot Sales Qualified Leads Lead Ranking Conference 100

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Neither of them spoke for at least 30 seconds, and then the CMO asked: “Is that why sales declined this last year?”

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Kaon

JULY 5, 2017

Can Virtual Reality Help Us Make Better Buying Decisions? Filed under: 3D Products , Channel Partners , Geek Talk , Marketing Guru , News , Sales Tools , Uncategorized Tagged: augmented reality , B2B marketing , Becton Dickinson , Dx Awards , GE Healthcare , Google+ , Innovation , Lenovo , marketing , technology , virtual reality , VR.

Advertising Agencies 100

Advertising Agencies B2B Sales Tagging Google 100

Kaon

MARCH 26, 2019

“My focus has been on thinking about how marketing and sales can benefit from innovations and behavior to really meet the needs of the way that the world is evolving in general,” Finn says. At Kaon, Finn’s goal is to take the company’s augmented and virtual reality marketing and sales applications and make them usable for customers.

Business 202

Business Trade Show Differentiation Deliverability 202

Kaon

JUNE 26, 2019

Industry leading speakers at the seminars included: Sarilyn Johnson-Carter, Director of Sales at Bio-Rad Laboratories. Matt Wokas, Sales Enablement Manager at Micron Technology. Further through the buying cycle, the sales reps refer to the application and share links with their customers; it provides them with an easy touch point.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

OCTOBER 4, 2017

Emotional connections — with B2B purchases, research has shown that building an emotional connection is at least as equally important as creating a logical case for people to buy. Certainly, continuing to develop emotional connections post-purchase leads to loyal customer relationships. Augmented reality, for real.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

JULY 29, 2016

When people are unhappy with the way things are going in their immediate environments, though this response may appear to be contradictory to the feelings of uncertainty and risk aversion says the report, there is a consistency in the prevalence of erratic consumer and business buying behavior. Originally posted on MediaPost.

Purchase 100

Purchase Paper Interactive Marketing B2B Sales 100

Kaon

JULY 20, 2015

Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. As companies have become more global and have expanded their product portfolios, the ability of their sales teams to tell their story has become more challenging.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

FEBRUARY 11, 2016

To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? 1 reason was for sales losses at their company—specifically, deals that they should have won, not deals for which they did not have a good solution. Why do we lose?

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

DECEMBER 5, 2016

Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. Although this happens behind the scenes, these insights help marketing and sales teams better understand where to spend their time and resources to continue attracting more qualified prospects.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

FEBRUARY 15, 2017

Augmented Reality is taking B2B marketing to the next level by amplifying the customer’s experience throughout the entire buying process and allowing them to understand exactly how your solutions fit into their world. Learn more about our current offerings here www.kaon.com.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

MARCH 24, 2016

Connecting with customers is no longer about the product, nor is it sufficient to rely on a sales relationship or the company’s marketing communications and messaging. One of the least effective forms of persuasion, and paradoxically the most common sales method, is to talk to the audience, instead of with the audience.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

OCTOBER 11, 2017

Customers can now see how these products would really look (and fit) before they buy. The mobile experiences allow these Fortune 500 giants to save on exorbitant shipping fees, so massive products don’t need to be shipped to customer sites or tradeshow floors for sales and marketing purposes.

Mobile Marketing 100

Mobile Marketing Viral Marketing Lead Ranking B2B Sales 100

Kaon

MARCH 3, 2020

This means their investments in interactive customer engagement solutions developed for MWC were designed to transcend the event, and, so, they are immediately available and useful to their global marketing, sales, and channel teams everywhere. Optimists see opportunity in every challenge.

Marketing Budget 40

Marketing Budget Trade Show Mobile Marketing Digital Transformation 40

Kaon

MARCH 15, 2016

The Kaon v-Rack is an immersive experience that provides Cisco’s sales engineers with a tool that is even better at demonstrating the VersaStack’s capabilities than the actual physical equipment. Ramsey said that the sales engineers like using the Kaon v-Rack because it is easier to use when conducting technical discussions.

Trade Show 100

Trade Show Marketing Management Advertising Agencies Interactive Marketing 100

Kaon

FEBRUARY 27, 2020

Used in over 18 countries, this application ensures consistent, accurate and simple messaging around the entire offering presentation for both sales representatives and clients. It’s not us pushing it to our sales team, it’s them pulling for it and mandating its use because they see so much value in it.

Buying Cycle 26

Buying Cycle Storytelling Content B2B Sales 26

Kaon

JANUARY 2, 2020

This in-depth look at how marketing and sales leaders at seven enterprise companies, across various industries, took on the task of digital transformation in their organizations and achieved results beyond initial expectations was your favorite post of last year. . #2 2 Manufacturing Industry Marketers Must Adjust to Industry 4.0.

Digital Transformation 29

Digital Transformation Case Study Case Studies Class 29

Kaon

OCTOBER 21, 2015

SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. But when it decided to expand to building systems around hard drives, it meant that the company had to adopt additional sales strategies.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

JUNE 16, 2015

Millennials are more intrigued by value-based selling over price-based selling because they are already 57% percent of the way through the buying cycle prior to engaging with a sales representative. These products and services should create a solution for a genuine customer pain point or opportunity.

Rules 100

Rules Cross-Selling Multi-Channel Mobile Marketing 100

Kaon

MAY 28, 2020

Rather than using static PDFs, passive videos, or boring slide presentations for video conferences, Kaon’s applications put prospects and customers in the driver’s seat to uncover a company’s unique value differentiation, transferring knowledge and elevating buying discussions. Click here to read the latest press release.

Press 26

Press Differentiation Conference Video Marketing 26

Kaon

MARCH 25, 2020

For sales leaders, this disruption has led to the inability to confidently forecast opportunities in their pipelines. Innovative Digital Marketing and Sales Platforms Help to Weather the Storm . This metaphor applies to how marketers and sales leaders think about digital transformation. Virtual Events.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

OCTOBER 21, 2020

The shift to exclusively virtual business interactions due to the COVID-19 pandemic has dramatically increased the need and demand for digital sales and marketing customer engagement solutions, like those offered by Kaon Interactive , that are agile enough to remain relevant in the post-COVID-19 era. Jen (marketing colleague).

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162

Kaon

JULY 14, 2015

That translates into increased usage and sales. This gives companies the ability to create one cost-effective “user-driven” piece of content that can address multiple constituents within the buying ecosystem, across multiple selling environments (sales meetings, websites, trade shows, briefing centers, training, etc.).

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100