| | | eMarketing Strategist | |  Buy + Sales | 7 articles |
| Page 1 of 1 | Previous | Next | EMARKETING STRATEGIST JANUARY 7, 2011 Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing? The problem with passive marketing is that your sales depend on people you don’t know taking action. It’s realistic to expect customers to search for what you’re selling, click on your website and buy something if you sell physical products such as shoes, tech toys or books. However, high-end services such as coaching and consulting have a very different sales cycle. You Need Active Marketing when You Have a Long Sales Cycle. These days many prospects don’t want a sales call, instead opting to educate themselves at their own pace and interest. You do! | EMARKETING STRATEGIST AUGUST 24, 2010 Who’s Tracking You Online? Although most information gathering is designed to determine buying preferences, there are concerns about the types of info being gathered. They assume that if they know your interests and they target ads to your interests, it will increase the chance that you will buy something. When you look at your Google Analytics data, you don’t know who visited your site but you do get valuable information that in aggregate helps you fine tune your website and hopefully increase sales. There are 2 types of tracking software: Cookies and Beacons. Cookies can’t do that. | | | | | |
| EMARKETING STRATEGIST MARCH 23, 2011 Vegetables vs. Dessert: How to Write an Info Product that Sells The answers will also come in handy when it’s time to write the sales copy which is easily the hardest part of the whole process. hate to break it to you but until you can demonstrate why they need their vegetables, they’ll buy dessert first every time. Ultimately, the purpose of SEO is to get people to buy your service or product. Considering that key phrase research is literally the “key” to making sales online, you’d think people would rush to buy an info product that showed them how to do key phrase research. Go Light on Theory. Vegetables versus Dessert. | EMARKETING STRATEGIST MARCH 23, 2011 Vegetables vs. Dessert: How to Write an Info Product that Sells The answers will also come in handy when it’s time to write the sales copy which is easily the hardest part of the whole process. hate to break it to you but until you can demonstrate why they need their vegetables, they’ll buy dessert first every time. Ultimately, the purpose of SEO is to get people to buy your service or product. Considering that key phrase research is literally the “key” to making sales online, you’d think people would rush to buy an info product that showed them how to do key phrase research. Go Light on Theory. Vegetables versus Dessert. | | | | | | | | | |
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EMARKETING STRATEGIST | TUESDAY, AUGUST 24, 2010 Who’s Tracking You Online?
Although most information gathering is designed to determine buying preferences, there are concerns about the types of info being gathered. They assume that if they know your interests and they target ads to your interests, it will increase the chance that you will buy something. When you look at your Google Analytics data, you don’t know who visited your site but you do get valuable information that in aggregate helps you fine tune your website and hopefully increase sales. There are 2 types of tracking software: Cookies and Beacons. Cookies can’t do that. MORE >>
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