Direct Response Coach

APRIL 12, 2015

I get calls occasionally from people who want to know what I charge for a sales lead. The post Generating a Lead vs. Buying a Lead appeared first on McCarthy and King Marketing. For a while, I was confused by this … because, frankly, I didn’t have an answer for them.

Buy 100

Buy Leads Lead Marketing Qualified Leads 100

Direct Response Coach

JANUARY 30, 2017

For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations. The post Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail appeared first on McCarthy and King Marketing.

Fulfillment 100

Fulfillment Marketing Prospects Order Sales Leads 100

Direct Response Coach

MARCH 21, 2014

Put another way, how many people in your market universe could actually buy this product or service? I ask this not to determine how big of a budget they will need – or how big of sale I [.]. One of the first questions I ask with new clients is how big is your market universe?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Lead Nurturing Lead Generation 100