Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. That’s similar with Knowsy in the sales context.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

APRIL 10, 2013

After all, who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales? You’re going through all this to test the color of the ‘Buy Now” button? What if that makes shoppers bail out before buying?)

Peer-to-peer 100

Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

Buzz Marketing for Technology

JULY 14, 2010

Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. Depending on your sales force and their comfort with your CRM system you may see some of these “fly in” proposals. Not really. Email this to a friend?

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

FEBRUARY 25, 2009

So try to map your tactics more to the buying cycle when you deploy them. Don’t think this next podcast is going to drive our awareness through the roof – it might – but the goal should be to feed those that are already in your long sales cycle with more good quality content on what your company can deliver.

Social Media 100

Social Media Word of Mouth Buying Cycle Media 100

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Lower costs? Free shipping? Sustainable materials?

eCommerce 100

eCommerce CMO Banners Loyalty 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. Tweet This! Share this on Facebook. Share this on Linkedin.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. As a result, buying habits and patterns may vary significantly depending on their country of origin and local community. e-commerce sales are expected to. Think in experiences, not channels.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

DECEMBER 21, 2012

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. So how can mobile consumer data improve sales and marketing efforts? Posted in Customer Experience Mobile.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

DECEMBER 19, 2012

During the last economic downturn, the Web was the only sales channel that grew, while brick-and-mortar businesses contracted significantly. Moreover, this year Cyber Monday sales alone hit $1.98 The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

AUGUST 25, 2010

According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. But I don’t care either.

Mobile Advertising 100

Mobile Advertising Branding Brand Identity Digg 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Enter Yodle Yodle helps small service based business get a web presence and then help them promote their business by buying lots of niche keywords and syndicating the results to local businesses. (ex

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Buzz Marketing for Technology

APRIL 28, 2009

If the best place to get make a sale is with your existing customer base then the SECOND best place to make a sale is contained in your lead nurturing system. And with the lead nurturing system we have in place we can then develop a lead to the point that they are willing to talk to someone from our sales organization.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Buzz Marketing for Technology

MARCH 25, 2009

Following the release of the movie Reese's Pieces sales went up 65%. By using a clever call to action on the ads featured in The Apprentice, ads that said something to the effect of - register to be one of the first few able to buy this car (not register to win). And some might say that's just good product placement (read Contextual).

Advertisements 100

Advertisements Advertising Interactive Marketing Tagging 100

Buzz Marketing for Technology

APRIL 30, 2013

While it’s tempting to keep replatforming decisions strictly within the marketing department—perhaps under the assumption that less cooks in the kitchen will make things go faster—remember that other departments (IT, sales, executives) are bound to have their own goals for the project, each with their own key performance indicators.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. 31% read online endorsements, reviews or recommendations.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

At a basic level, this could just be sales dollars. Maybe I’ll write about some of those in future blog posts, here though are… 1) The main product of knowledge work is not physical - it is the answer to a question such as “Who are the top 10 competitors in the industry&#. Maybe it should be profit? Get the idea?

Knowledge Base 100

Knowledge Base Ethics Trust Marketing RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

buy a link » SUBSCRIBE TO CIO. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. Enhancing Online Sales and Support. Pathways Leadership Development Seminar, June 25. Managing Change: Centralizing Your IT Organization. Apply today for a FREE subscription to CIO Magazine!

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 12, 2012

Your mobile app or site connects the customer with the product, but its success can be greatly affected by several non-mobile factors—especially during the holidays (or other high-traffic buying seasons). Forgetting to Highlight Holiday Sales and Specials. Hopefully you’re planning to deck your site out in a fun, festive style.

Cost 100

Cost POS Mobile Marketing Click Rate 100

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. By forcing these add-ons at the wrong time, you’re more likely to elevate annoyance levels than average sales.

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Buzz Marketing for Technology

JULY 7, 2010

Conversely at Starbucks, $6 Billion of their sales comes from approximately 11,000,000 customers. They also recognize the more customers buy from you, the less likely they are to leave you…so yes, hugging and TLC is highly recommended. And yes, you’ve just generated a qualified lead for your sales organization. Tweet This!

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Buzz Marketing for Technology

FEBRUARY 6, 2013

These include estimating shipping costs at an earlier point in the buying process, allowing guest checkouts, highlighting in-stock versus out-of-stock status, providing auto-fill forms based on cookie tags for repeat visitors, and using shipping discounts or specials. 66% of Amazon.com’s sales are attributed to repeat buyers.

Buyer Personas 100

Buyer Personas eCommerce Click Rate Comparison 100

Buzz Marketing for Technology

JUNE 27, 2008

Podcast Powered by podPress (v8.8).

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Buzz Marketing for Technology

JUNE 27, 2008

Sales & Selling. Sales & Marketing. Resumes are SO Yesterday More on physicians and email Why buy software when you can rent? Get In-Depth Company Information from Hoovers | Buy a D&B Credit Report | What is in Your Companys D&B Credit Report? Forms & Agreements |. Industry Centers |. Business Directory |.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Buzz Marketing for Technology

JULY 24, 2008

t pass without some news story about a cutback, sale, or drop in circulation at a leading newspaper. Unlike yesteryear, people buy printed newspapers to get hard news, sports and finance, and maybe comics or the weather. I do buy that argument, so Im going to try to make amends here. Almost a day doesnâ??t TrackBack (0).

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Buzz Marketing for Technology

MARCH 13, 2014

According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve. So it was common for those brands to see a huge surge in traffic for a short burst of time, but after the excitement faded, so did the engagement and ROI.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 27, 2008

Most recently, the site launched a co-branded version of their service for Best Buy. 10,000 Cents Buys You $100: Awesome Crowdsourced Art Project. For example, a b2b company has a great product and you have sales/production already started. Related Entries. Kluster Launches at TED: A New Product in 72 Hours.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Buzz Marketing for Technology

OCTOBER 20, 2008

Get the latest sales going on for movies, game consoles, electronics, and more at Best Buy with their RSS feed. Internet shopping is hugely popular, so take advantage of these feeds to help you find what you want, save money, or track your package.

RSS 100

RSS Budget Programs Work Management Marketing Management 100

Buzz Marketing for Technology

JULY 16, 2008

Get the latest sales going on for movies, game consoles, electronics, and more at Best Buy with their RSS feed. Internet shopping is hugely popular, so take advantage of these feeds to help you find what you want, save money, or track your package.

RSS 100

RSS Budget Programs Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Sales people 4. The storyboards were based on processes involving document review and approval, buying a car, and repairing a car. • Organizing meetings (flowchart) • Buying books/procurement (list). Clinical research managers 2. Consultants 6. Credit managers 3. Executive administrators 8. Financial clerks 3.

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100