xiQ

SEPTEMBER 25, 2019

Publish campaigns on your website using RSS. Generate RSS and PDFs to push through your own marketing channels. Analyze actionable insights with AI-powered lead and content scoring and predict when prospects are ready to buy. Multichannel Marketing. xiQ allows you to: Send personalized emails . Campaign Analytics.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

SendX

JUNE 10, 2020

SendX Pricing Recommended if: You are looking for turning your website visitors to customers through email automation campaigns and top-notch deliverability. Yow want extensive integration options to other websites or service providers 2. It can only happen if you buy a premium or enterprise plan. You want an easy account setup.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Brandpoint

MARCH 31, 2020

Cost-Per-Lead (CPL) campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites. Once the gated asset is created and hosted on a landing page on your website, this link can now be distributed through a syndication network.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign? And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing? My opinion is somewhat biased because I am an industrial and B2B marketing consultant. Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

EveryoneSocial

JANUARY 4, 2021

It offers detailed insights on how potential customers are learning about your brand and where they are in the buying process. Sales and marketing can also use the platform to monitor what website content or resources a lead is most interested in. EveryoneSocial also helps improve social selling efforts through social listening.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

NuSpark Consulting

FEBRUARY 3, 2019

Content syndication is the tactic of publishing quality, high-value material on websites that target audience groups you might not have access to, usually gated with a data collection device such as a contact form, a survey or a poll. What Content Syndication Is. Good segmentation abilities, which allows your content to reach specific groups.

Top of Funnel 100

Top of Funnel Lead Generation Lead Scoring Lead Ranking 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Tomorrow People

MARCH 5, 2012

When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers. Email addresses, RSS subscriptions and similar methods of engagement all serve to keep a visitor's memory and impression of a company or product at the forefront. Lead Nurturing 101.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

ClearVoice

DECEMBER 12, 2019

Sure, you can make a list of what you want and promise that it will be “educational,” but the sad truth is that parents don’t always buy that Xbox and executives don’t always approve those travel budgets. alternatives to content marketing conferences: Websites and blogs. Click To Tweet. Cheap (and free!)

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment.

Social Media 100

Social Media Social Marketing Allocation SEM 100

LeadSquared

AUGUST 19, 2021

To maximize your content marketing benefits and increase return on investment (ROI), you can use trigger-based emails to get the visitors to return to your website. It’s no surprise that trigger-based marketing emails have a higher open rate and click-through rate than other types of emails, including RSS, Newsletters, and Autoresponders.

Trigger Marketing 52

Trigger Marketing Email Marketing Examples Planning 52

Convince & Convert

FEBRUARY 26, 2013

He went so far as to draw a very black and white line for his websites: only the visitors that look at 30 pages are viable prospects. History (and, of course, careful number crunching) has proven serious leads get seriously into his website. I’ve seen what sabotages websites. Probably a bad answer: ” Buy our stuff.”

Sales Qualified Leads 160

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 160

KoMarketing Associates

NOVEMBER 8, 2018

Building brand awareness through a well-executed website and overall online presence can keep your organization top of mind for your potential user base. Adding a note or graphic about the award or milestone on the company’s about us or awards page on their website. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Hubspot

APRIL 5, 2018

Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. Host your website's videos on YouTube, the largest video community in the world. Want better insight into how healthy your website is in the eyes of Google? How to Market on Google. You know, where 3.5 Google Webmaster Tools.

Google 78

Google Adsense Tools Doubleclick 78

Hubspot

MAY 20, 2011

We have had a lot of great folks participate in the on going Website Grader contest (enter for your chance to win.) It's a great idea to collect the names and email addresses of people who are interested in hearing from you but might not be ready to buy right now. Currently their blog and website live at different URLs.

Marketing Websites 28

Marketing Websites RSS Inbound Marketing Newsletter 28

NuSpark Consulting

AUGUST 23, 2012

If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. A blog gives search engines another keyword-optimized page to crawl on your site, and with indexed title tags, can bring more website traffic to you based on your keywords selected. Do You Have a Corporate Blog? .

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. A blog gives search engines another keyword-optimized page to crawl on your site, and with indexed title tags, can bring more website traffic to you based on your keywords selected. Do You Have a Corporate Blog? .

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

Convince & Convert

AUGUST 16, 2011

Ultimately, almost every website is about conversion rates. The past, present, and future of RSS subscriptions. Whether having a giant “Buy Now&# button next to your head shot is a good idea. I know this first-hand, as my former company was a leader in conversion optimization in the early aughts.

Optimization 123

Optimization Conversion Conversion Rate RSS 123

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. Building Depth to Your Website Many websites struggle with the amount of content they have.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Chris Koch

JANUARY 22, 2010

So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. RSS+comments=VIP.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Anything Goes Marketing

NOVEMBER 16, 2008

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) If you have run a live webinar, post the archived version on your website behind a form. Reuse your email newsletters by ensuring they are posted on your website.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

NuSpark Consulting

OCTOBER 15, 2011

I wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps. When I redid the website, I just didn’t want to be another one of those “who we are, what we do, contact us” websites. At the end of the day, people will still buy from people. How boring.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

I wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps. When I redid the website, I just didn’t want to be another one of those “who we are, what we do, contact us” websites. At the end of the day, people will still buy from people. How boring.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. If you are posting a how-to video on your website, surround it with calls to action on the page that let your audience know you have the materials they need, the knowledge to do it for them, or the how-to guide to help them. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

JUNE 29, 2010

link] sadie harris Cognitive Surplus – Use Social Connectivity to Change the World [link] [link] Ian Greenleigh “1. More people making stuff (100 million bloggers can’t be wrong) 2. link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Content Marketing Web 2.0 60

The Effective Marketer

AUGUST 30, 2010

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. That reminds me of what I see when I visit most B2B companies’ websites. You can follow any responses to this entry through the RSS 2.0 Online success comes from thinking like a journalist and a thought leader”.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

NuSpark Consulting

SEPTEMBER 9, 2012

The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message. Retargeting.

Display 100

Display Advertisements Advertising Lead Ranking 100

Industrial Marketing Today

JUNE 19, 2010

What marketing content you serve at each phase of the buying cycle also matters. Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. That is pretty much the mantra of B2B content marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

NuSpark Consulting

NOVEMBER 16, 2011

From the same WebMarketing123 survey: How do you measure the success of your digital marketing program : #1- website traffic, #2 lead generation, and #3 click-through-rate! Among the contents: Developing a search strategy via the buying funnel. Other PPC books focus more on ecommerce firms but not lead generation. Keyword Strategy.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100