Webbiquity

SEPTEMBER 22, 2020

Six months into the pandemic, how have IT buying plans and practices changed? Two recent research reports provide answers. The good news for B2B tech vendors outside those specific areas is that nearly half of all IT spending is now targeted towards more general business needs. Most large enterprise buy from 16 or more vendors.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. Before you can personalize any content or messaging, you need to identify your target market. What Is A Target Market, And Why Do You Need To Identify Yours?

Ideal Customer Profiles 221

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 221

Engagio

MARCH 19, 2024

So much research, so much personalization, so little time. Using Pipeline Predict Scores, Qualification Scores, engagement, intent, and news events, the Prescriptive Sales Dashboard ensures that sellers always know the best accounts to target on any given day based on a combination of insights that indicate their readiness to buy.

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. We decided to compile some of the most important thought leadership best practices from recent research and surveys. One of the best ways to gain trust and credibility is through thought leadership. Quick Takeaways.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Lack of buy-in. 5 types of customer research.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Mobile Mindfulness.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Zoominfo

OCTOBER 5, 2021

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” Before you can personalize any content or messaging, you need to identify your target market. What is a Target Market, and Why Do You Need to Identify Yours? That’s where personalized content comes in.

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 130

Tony Zambito

MAY 19, 2021

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. What has become evident in the past 14-16 months is B2B buying has undergone radical change.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. Buying Intent Reveal Interests Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

Heinz Marketing

JUNE 22, 2023

By Sarah Threet , Marketing Consultant You’re building your buying committee based off your ideal customer profile, but you’re feeling stuck… What if one buying committee doesn’t feel all-encompassing of who has been reported to you by your sales department?

Buy 93

Buy Ideal Customer Profiles Work Management Verticals 93

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Do you know what kind of content Google is ranking for your target term? Link Copied Proper keyword research can answer these questions and help you create content that’s user-focused and SEO optimized. It’s an art and a science.

Keywords 105

Keywords Research Traffic Lead Ranking 105

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! DiscoverOrg. It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

You’ve done your customer research, made prospecting calls, and connected with a potential buyer. But do they really want to buy, or are they just window shopping? Put another way: It all comes down to being able to read buying signals. Catch a buying signal? Here are five buying signals to look out for: 1.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

BOP Design

JULY 20, 2021

When a B2B company is devising an SEO strategy, target keywords must be the foundation. Yes, there are many components to a holistic SEO strategy like page speed, technical SEO, inbound links, and more, but if you are not targeting the right keywords, all other B2B efforts will be done in vain. What Is Buying Intent?

Keywords 118

Keywords Intent Buy SEO 118

Champion Communications

AUGUST 8, 2023

B2B buying is hard. Gartner’s recent research on B2B buying groups found that the typical buying group for a complex B2B solution contains “six to ten decision-makers, each armed with four or five pieces of information they have gathered independently and must de-conflict with the group.”

PR 62

PR Buy Buyer Personas Case Study 62

Champion Communications

AUGUST 8, 2023

B2B buying is hard. Gartner’s recent research on B2B buying groups found that the typical buying group for a complex B2B solution contains “six to ten decision-makers, each armed with four or five pieces of information they have gathered independently and must de-conflict with the group.”

PR 62

PR Buy Buyer Personas Case Study 62

Anteriad

FEBRUARY 28, 2023

In B2B today, there is rarely a unilateral buying decision. This means that targeting buyers is a little more complicated. Because your focus shouldn’t be on just one buyer—but a buying group. While individual targeting is not entirely lost, you’ll get farther faster by identifying and marketing to the entire buying group.

Buy 78

Buy B2B Intent Data Top of Funnel 78

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Only B2B

FEBRUARY 21, 2024

Relying solely on demographics or past purchases misses the key ingredient: active buying intent. Laser-Targeted Campaigns: Tailor targeted campaigns that highlight your unique value proposition and win them over before they even consider your competitors. Don’t stall your B2B marketing efforts.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

NetLine

MARCH 6, 2024

In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Image caption: Finding the best target accounts shouldn’t be like searching for a lost opportunity in the dark. But how do you do this?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Sharpspring

JUNE 15, 2022

Working to shorten your customers’ buying journeys is the first step to take. What is a buying journey? A buying journey is all the actions a site visitor takes prior to finally making a purchase. A buying journey may take a couple of minutes or a few months. Why does a buying journey need shortening?

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

ANNUITAS

MARCH 21, 2023

Making it simpler to create, track and measure event behavior makes a lot of sense – and helps normalize this to other customer journey behaviors we are tracking and using to assess buying stage and intent. The post Adobe Marketing Automation Updates 2023 | Research Brief appeared first on Annuitas.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Martech

FEBRUARY 25, 2022

In the B2B space, this process has naturally evolved into buying group marketing, which focuses these tactics toward multiple decision-makers within accounts. And in the B2B space, treating business prospects as buying groups can help brands work toward that goal. B2B as a buying group. And, the data backs this up.

Account Based Marketing 109

Account Based Marketing Top of Funnel ABM Buy 109

Walker Sands

NOVEMBER 28, 2023

Investing in market research sounds expensive and long term, and your expansion needs are immediate. Here are three signs your B2B company might be ready to invest in better market research to optimize your current and future growth efforts. You can’t clearly articulate why you’re targeting a particular audience or industry.

Research 52

Research Marketing Budget Paid Search Agency Marketing & Strategy 52

Webbiquity

JANUARY 25, 2018

Since there’s no crystal ball capable of divining a buyer’s mind, the only thing left to do is to take a step back and try to understand that which drives the buying decision in the people you’re selling to. Like the B2B customer, it’s important to do some research prior to attending the trade show.

Trade Show 208

Trade Show Buy B2B Work Management 208

Inbox Insight

APRIL 28, 2023

Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the best of both demand generation and Account-Based Marketing (ABM) to drive customer interest and accelerate demand for products or services within B2B audiences.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Account Based Marketing Ideal Customer Profiles 94

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

SmartBug Media

MARCH 14, 2024

With a well-defined GTM strategy that accounts for all stakeholders and builds a scalable plan, your revenue targets can be more accurate and realistic. Even if a new launch’s target customers are the same as current ones, their motivations and needs will differ based on the product or service. Read on to find out how.

Marketing Analytics Tools 59

Marketing Analytics Tools Enterprise Management Planning Ideal Customer Profiles 59

Anteriad

MARCH 29, 2023

The answer could be you need to change target audiences. Rethinking your target audience, whether changing completely or expanding to reach a wider range, could be the answer to your targeting woes. The payoff could be big— ServiceNow got 180x ROI by addressing audience challenges and reaching new buying group members.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Inbox Insight

APRIL 14, 2023

Account selection is the most critical step in Account-Based Marketing (ABM) – yet 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. This is according to our first party research conducted among 200 senior B2B marketing professionals in our Insights for Professionals (IFP) community.

Demand Generation 96

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 96

Heinz Marketing

JANUARY 14, 2022

Getting a deep understanding of how buyers want to buy is key, but it is not always clear how to do this. Some channels will work better at scale than others, but that one enterprise buyer you are targeting might be in a niche channel and not see your carefully written social blasts. Targeting sales engineers?

Research 104

Research Enterprise Management Tips Work Management 104

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. Many new entrepreneurs make the all too common mistake thinking that they already know their markets and target audiences. 5 free and affordable marketing research tools.

Budget Programs 83

Budget Programs Research Trends Tools 83

SalesIntel

FEBRUARY 26, 2024

This massive disruption to traditional buying behaviors also impacts the effectiveness of go-to-market and selling tactics. During the traditional B2B buying journey behaviors of the 2010s, B2B companies would expect an inbound lead to be at the consideration stage. This new path has quickly become the preferred journey.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

This massive disruption to traditional buying behaviors also impacts the effectiveness of go-to-market and selling tactics. During the traditional B2B buying journey behaviors of the 2010s, B2B companies would expect an inbound lead to be at the consideration stage. This new path has quickly become the preferred journey.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Engagio

NOVEMBER 20, 2017

And valuable, relevant commercial insight comes from research. The depth of research will reflect which tier a given account is in. Tier 1: Deep research. Each account is treated as a “market of one”, with intensive research and account plans and full buying center mapping. Tier 2: Medium-depth research.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

LeanData

FEBRUARY 10, 2022

As a result, any account-based motion is only going to be as good as the motion’s targeted account list. This post, the third in a series, provides a behind-the-scenes look at identifying target accounts for LeanData’s own account-based strategy. Market power – growth & share in your target market segment(s).

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97