Writing on the Web

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How Do You Choose a Blog Platform?

Writing on the Web

It’s much like deciding to rent or buy a house. Your blog will display third-party advertisements unless you have purchased an Ad-free Upgrade or a VIP Service account. Some of the disadvantages of going this “homeowner” route include: You’ll need to purchase a hosting account to house your site/blog.

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Buying followers and likes. Did you know it is now possible to buy followers and likes from certain social media networks? It is very unlikely that a purchased list would focus on your niche, or ideal client. Buying followers and likes will only succeed in diminishing the quality of your audience.

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Writing Services & Quality Leadership Content for Coaches

Writing on the Web

As a bonus, new clients can purchase 12 articles, Article Nuggets, or newsletters with a 10% discount, plus receive another article, Article Nugget or newsletter for free. If you’re interested, go to Content for Coaches Summer Sale, here. This is a special opportunity to save money on new subscriptions for quality leadership content.

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Blog Readers: 7 Psychological Ways to Emotionally Connect

Writing on the Web

More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Since we know that people buy for emotional reasons and then find a rationale for their purchases afterwards, this makes sense, no? Here are some psychological secrets to keep in mind.

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Memory + Emotional Attention = Content Marketing

Writing on the Web

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This information comes from research on neuromarketing and what makes people buy. Emotional Marketing Makes Memories.

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” A marketing offer also provides comfort through ease of purchase, and also by providing reasons to defend the purchase to friends and family. Instead they go with their gut reactions.

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Emotional Attention + Memory = Content Marketing

Writing on the Web

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This information comes from research on neuromarketing and what makes people buy.