WriteSpark
MARCH 17, 2009
But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration. For your next white paper project, consider these questions: .
WriteSpark
APRIL 18, 2018
Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. Especially when buyers are comparing products on their short list, the sometimes maligned "feeds and speeds" data and other specifications can be critical input for a purchase decision. .
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WriteSpark
APRIL 18, 2018
Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. Especially when buyers are comparing products on their short list, the sometimes maligned "feeds and speeds" data and other specifications can be critical input for a purchase decision. .
WriteSpark
DECEMBER 8, 2009
Yet it was interesting to see how quickly they reached consensus on one factor: which document had the most appeal, especially for motivating a purchase decision. Indeed, the study found that 82% of IT buyers use product literature in the consideration and decision stages of the buying process, ahead of all other print and electronic marcom.
WriteSpark
JULY 9, 2013
White papers, video tech talks, FAQs, case studies, and buying or application guides are content ideas to consider. A typical part of any purchase decision is defining the right buying criteria and making an "apples-to-apples" comparison among products. Globally Relevant Content. Comparison Content.
WriteSpark
JULY 9, 2013
White papers, video tech talks, FAQs, case studies, and buying or application guides are content ideas to consider. A typical part of any purchase decision is defining the right buying criteria and making an "apples-to-apples" comparison among products. Globally Relevant Content. Comparison Content.
WriteSpark
OCTOBER 1, 2009
In her blog post "Why can't selling be more like buying?" marketing consultant Ardath Albee provides a good list of the concerns that buyers have in mind when considering a purchase. You can find more discussion of these buying factors and others in my book Copywriting That Sells High Tech.
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