Paul Gillin

NOVEMBER 20, 2013

According to the company’s website: Upon check-out, consumers are given the option to earn a pre-determined percentage back from their current purchase when they share your marketing on their favorite social network. To be fair, I may have to make a purchase in order to do so.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

JANUARY 26, 2016

The authors identified three powerful trends driving B2B marketing right now: –Changing buyer expectations fueled by the availability of rich information and ease of access and purchase; –Pressure to demonstrate ROI as marketers learn to do more with less; and.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

JUNE 26, 2014

Gallup asked 18,000 consumers about the influence of social media on their buying decisions. The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” Sixty-two percent said social media has no influence at all.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

DECEMBER 18, 2011

These sites allow you converse with friends (through Skype and chat), compile lookbooks for your friends and family’s seal of approval, and most importantly, buy online. SocialVest is an online retail platform that allows customers to buy and give at the same time. SocialVest.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

OCTOBER 19, 2011

“‘Excite, Educate, Motivate’ has replaced ‘Awareness, Trial, Purchase,’” Brody says. Buy ads against pages of competitors or similar products. “If your product is candy, buy ads on the Skittles page,” Brody says. Match the offer to the business.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

SEPTEMBER 15, 2011

I have yet to see a tool that can correlate influence with purchases or donations with any degree of certainty. What’s more, the larger the purchase, the greater their influence tends to be. We assume that conversation about a topic influences decisions, but are they the decisions we want? Influence is contextual.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

JANUARY 20, 2011

While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. The bigger the purchase, the more people are usually involved. Business executives buy companies as much as they do products.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50