Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. We’re not even talking about lots of money; for a mere $225, influencers can purchase 25,000 followers. Why is this happening?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. However, generally speaking, micro-moments are evolving, as your average consumers’ buying habits are changing.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

NOVEMBER 12, 2018

B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. This is partly due to action in clicks and buys being much easier to measure. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

APRIL 3, 2018

They won’t consider themselves influential, but can influence buying decisions. E.g. an individual with 300 followers posting an Amazon review, updates about their product purchases on their social media platforms, or recommending products directly to family & friends. . When should you pay an influencer?

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

APRIL 20, 2017

Traditional advertising may well be the trigger, but it’s likely to just be the start of the customer buying journey; further research and verification is likely to be carried out via their immediate circle, influencers, or by turning to User Generated Content (reviews and ratings). By this logic, everyone is in theory, an influencer.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

NOVEMBER 1, 2017

I started my career in the real Advertising/Madison Avenue world many years ago where I was involved in both creative brand development as well as measuring the effectiveness of campaign buys. I also share my views on subjects related to purchasing Digital Marketing services.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

JULY 19, 2018

Let’s be rational for a second here – Katy Perry would have no need or desire to buy herself followers. However, the problem is far bigger than influencers buying followers. For one thing, she isn’t short of followers, nor will it make that much of an impact to her personal brand to have a few more.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137