KoMarketing Associates

article thumbnail

Survey: B2B Marketers Working Against Longer Buying Cycle

KoMarketing Associates

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. The RAIN Group recently revealed data from 528 buyers and sellers across the Americas, EMEA and APAC on why B2B buyers make specific purchase decisions.

article thumbnail

Survey: 73% Say Customer Experience Is an Important Factor in Purchasing Decisions

KoMarketing Associates

To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. B2B Marketing and the Customer Experience.

Purchase 155
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases

KoMarketing Associates

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent).

article thumbnail

B2B Customers Consult About Five Information Sources During Buying Journey

KoMarketing Associates

As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9

article thumbnail

Report: More Marketing Teams are Taking Control of Technology Purchases

KoMarketing Associates

The Marketing Tech Buying Process: A Look at How Companies Purchase Technology Today” report from Target Marketing and IBM discovered that CMOs spend 3.2 During the marketing technology purchasing process, 78 percent of respondents said that their marketing team is typically involved. The Growing Investment in Martech.

Purchase 120
article thumbnail

47% of Customers Looking for a Personalized Buying Experience from Brands

KoMarketing Associates

WE Communications recently published the “Brands in Motion” white paper and discovered that almost half (47 percent) of customers now believe that over the next few years, technology will allow companies to customize their buying experience. However, only 20 percent are “very confident” in the data accuracy of their purchased data.

Buy 145
article thumbnail

Report: 73% of B2B Customers Now Evaluate Several Options Before Buying from Marketers

KoMarketing Associates

As B2B marketers look to fulfill the needs of their customers, new research shows that their target audience is now looking at more sources than ever before to research and evaluate their purchases. Sales reps also play a strong role in the buying process for B2B buyers. Website Page Speed and the Customer Journey.