Survey: B2B Marketers Working Against Longer Buying Cycle
KoMarketing Associates
AUGUST 18, 2021
As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. The RAIN Group recently revealed data from 528 buyers and sellers across the Americas, EMEA and APAC on why B2B buyers make specific purchase decisions.
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