Everything Technology Marketing
NOVEMBER 11, 2013
The top three factors that correlated with successful sales also predicted buyers’ satisfaction with the purchasing process and intent to continue buying services from the seller. She is the coauthor of How Buyers Buy: Technology Services Edition and Online Marketing for Professional Services: Technology Services Edition.'
Everything Technology Marketing
APRIL 4, 2011
Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. However, the reality of implementing content marketing initiatives is a bit more complicated.
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Everything Technology Marketing
OCTOBER 10, 2010
But it doesn't get to the core of why companies are buying and what problem they are looking to solve (don’t get me wrong, demographics are still an important factor in the segmentation process, but they shouldn't drive the first steps of segmentation). A better segmentation strategy is to start with why companies purchase a solution.
Everything Technology Marketing
FEBRUARY 26, 2013
The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume. Thanks to everyone who participated in the survey!
Everything Technology Marketing
APRIL 8, 2010
They want to be able to engage with a vendor when they are ready and actively seek out advice, often very late in the buying cycle, and have the vendor guide them through a complex buying and problem solving process - outsourcing part of the buying process to the vendor community if you will.
Everything Technology Marketing
MARCH 14, 2011
Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. The cloud is all the rage these days. But let's take a closer look. (1)
Everything Technology Marketing
MAY 24, 2010
Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision? How do they impact the buying process?
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