Crimson Marketing
DECEMBER 16, 2013
Whether it is how, when or where they buy. Here we explore 3 ways the B2B buying market will change in the coming year. The buying process will become more personal, putting more pressure on the vendors to supply a positive selling experience as well as product. The post 3 Ways B2B Buying is Changing In 2014 appeared first on.
Crimson Marketing
MAY 1, 2015
Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex. The Buying Process is More Competitive. ” 2. .
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Crimson Marketing
FEBRUARY 3, 2015
“Businesses don’t buy things, people do,” says Peter Mahoney, CMO of voice and natural language software maker Nuance Communications. Buying, not Selling: While marketing technology plays a critical role the modern art of persuasion, ultimately it is still people who are making the purchase decisions.
Crimson Marketing
DECEMBER 11, 2013
9% of up-and-comers purchase corporate items online – in fact, they are 131% more likely to make corporate purchases on the web compared to those age 35+. As stated in the Acquity Group study, it takes a few hours for up-and-comers to find the best prices before they settle on their final purchase. Text From Infographic.
Crimson Marketing
MAY 28, 2015
Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. By failing to retarget their messaging, the brand has likely lost an additional purchase from you.
Crimson Marketing
APRIL 21, 2015
This unprecedented data explosion is increasingly changing the way that people buy. For instance, you can study the co-occurrence of multiple buyer behaviors from past purchases in order to determine what causality may exist. Original published on Chief Marketer. Image: Courtesy of Fine Art America .
Crimson Marketing
AUGUST 2, 2013
Nowadays buyers have multiple platforms to engage and start their purchase decisions. Understand the purchase decision. “Leverage the data from every customer channel and understand the complete buying process.” ” Utilize analytics to gain a full picture of what drove your customers to make a purchase. .
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