Buzz Marketing for Technology

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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Lower costs? Free shipping? Sustainable materials?

eCommerce 100
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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc. Test everything.

Forrester 100
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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. They integrate in-store purchase data to customize online experiences.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. Internet users.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. They want to feel as though you understand them and their problems.

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Paid Owned and Earned media – the benefits of owning them all

Buzz Marketing for Technology

Simple task but hard to deliver in reality since there is no way to buy bargain basement priced media and get Madison Avenue results. I remember buying media on the Golf Channel because that’s what the CEO told me his friends’ watch. There was also no way to gauge just how effective that media was with our target audience.

Media 100
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Micro Targeting your Online Media

Buzz Marketing for Technology

You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance? Let’s say you’re an auto insurance company.

Media 100