prospect 
Customer Experience Matrix
AUGUST 28, 2014
I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle.
ViewPoint
DECEMBER 17, 2013
The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.
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Customer Experience Matrix
DECEMBER 20, 2012
So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Okay, now we can talk about Salesforce.com. So now Salesforce finds itself forced to give Oracle access to prime customers, which cannot be a pleasant prospect. Wouldn’t that be nice? We’ll see how they handle it.
Customer Experience Matrix
JUNE 13, 2016
It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. It's also one foundation of the MadTech vision I offered last year.
Engagio
APRIL 12, 2024
Consider this: 75% of customers are willing to spend more to buy from companies with stellar customer service ( Zendesk Customer Experience Trends Report ). Real-World Example: IBM boosted customer retention by tying their marketing efforts into the US Open and personalizing their approach to prospects.
Customer Experience Matrix
APRIL 3, 2013
Reachforce’s core business is assembling data on marketing prospects, which it then sells for as many uses as possible: appending to Web leads, enhancing existing databases, and buying as lists. There’s an obvious peanut butter-meets-jelly type of logic to this match.
Biznology
NOVEMBER 27, 2013
B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.
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