prospect 
Smashmouth Marketing
JUNE 2, 2022
Additionally, the acquisition delivers Green Leads additional depth providing fuel for accelerated expansion across all product lines. The ACTIVATE acquisition addresses significant requirement shifts for B2B marketing and sales teams as the B2B buying-selling process evolves.
Smashmouth Marketing
OCTOBER 1, 2021
Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. Things that can live on their desk and be subconscious reminders of your service or product are strong options to include in these packages.
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Smashmouth Marketing
NOVEMBER 19, 2009
Treat inbound leads as the ultimate prospect lists. Just because they raised their hands doesn't mean they want to buy. Engage with that prospect, then get the sale. Engage with that prospect, then get the sale. Buy into the methodology, not just the license fee. Dial the phone. Send the emails. Close the loop.
Smashmouth Marketing
JUNE 24, 2009
We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise.
Smashmouth Marketing
MAY 29, 2009
Among the 10 lessons learned from these leaders were the importance of a combined focus by sales and marketing on sales productivity which means applying marketing resources throughout the opportunity lifecycle. The requirement for shared metrics with an integrated opportunity pipeline measuring revenue and productivity.
Smashmouth Marketing
MAY 11, 2009
Among the 10 lessons learned from these leaders were the importance of a combined focus by sales and marketing on sales productivity which means applying marketing resources throughout the opportunity lifecycle. The requirement for shared metrics with an integrated opportunity pipeline measuring revenue and productivity.
Smashmouth Marketing
FEBRUARY 17, 2011
The whole point of creating demand, whether it be a product or a service, is to bring people into the funnel. I'm fairly confident that Tom's direction was that buyers want to be in control of the buying cycle. Me: "The sales process doesn't start until a conversation with a prospect does." They don't want to be sold to.
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