Paul Gillin

JANUARY 26, 2016

It’s time for B2B marketers to let go of their obsession with perfect production values and get on with just putting good content out there for customers and prospects.” – Elizabeth Williams (l.). They’re adopting buyer personas, content targeting and matching content to stages of the buying cycle.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. For example, an automotive dealer should be able to generate sales by tracking public comments from nearby consumers who are looking to buy a car.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

OCTOBER 5, 2011

Fooling me doesn’t make me a prospect; it makes me mad. Gizmo’s Freeware – Why pay for commercial software when products of equal or greater value are available for free? I may not buy from them, but I sure do help promote their wares. I unsubscribe from any e-mails that don’t offer clear value to me.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50