Onalytica B2B

NOVEMBER 12, 2018

The focus for influencer marketing and employee advocacy programs in B2B tends to be more focused on industry marketing and topical thought leadership rather than brand and product marketing. Creating industry standard, best practice guides that will help their prospects and clients, while also acting as a lead capture. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

NOVEMBER 24, 2016

After all, many of these consumer focused adverts either directly feature their brand’s products, or have a deeper message behind them; often harder for B2B brands to achieve. Whilst Christmas is a cold, quiet season, you can keep those prospective clients warm and ready to buy in January. A SERIES OF CONTENT.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

AUGUST 23, 2017

Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. As Konstanze Alex at Dell says, influencer marketing should be embedded in your ‘business as usual’ “People do not buy goods & services.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

OCTOBER 30, 2018

Right so to speakSMB.com is something we started early this year where we are creating a hub of content for executives of marketing, sales, product development that are selling and marketing to small businesses – that it’s basically insights, interviews with executives that are in this market, best practices etc. So that’s a big difference.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

SEPTEMBER 6, 2017

Influencer marketplace – paying for already generated / easy to create influencer content typically in the form of multiple product images from micro influencers. Social selling – sales team interacting and influencing their prospects on social media. Is your product category heavily influenced by key influencers?

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

MARCH 22, 2017

They’re driving supercars and buying mansions, making it very difficult for your average young person to relate to them at all. However, one of the big challenges prospects keep feeding back to us is that they identify lists of influencers and then have no idea what to do with them, when they really need to create more of an actionable plan.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

JANUARY 8, 2019

I clearly remember how as a sales rep, I controlled the information my prospects and customers received. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108