Kaon

OCTOBER 4, 2017

Got a product your customer wants to try out (virtually) first? Today, just a few years later, AI systems are embedded in many of the products that companies and consumers use regularly. Image credit: Sylvain Sonnet | Getty Images. By Gavin Finn | originally published on Entrepreneur.com , September 12, 2017.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

FEBRUARY 15, 2017

Succeeding in B2B marketing depends on how well companies understand the systemic changes that are now imperative in engaging prospects and retaining customers. B2B marketers can look towards a new kind of immersive technology: augmented reality (AR) to help deliver their stories and demonstrate the outcomes of their products and solution s.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

JULY 31, 2015

The combination of increasing global competition, demands for shorter product development life cycles, more complex purchasing environments, and a changing dynamic in buying behaviors has resulted in an imperative to change the way that prospects and customers access information.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Interactive Marketing 100

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. The most effective way to transfer relevant knowledge to the prospect is to engage them directly in the discovery of this information themselves.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Kaon

DECEMBER 5, 2016

Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. Original article published on Mobile Marketer.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

MARCH 24, 2016

Connecting with customers is no longer about the product, nor is it sufficient to rely on a sales relationship or the company’s marketing communications and messaging. As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Start engaging before they become customers.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

OCTOBER 21, 2015

SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. Read on to learn how this virtual version engaged prospects better and, essentially, simplified a complex product. THE CUSTOMER.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

JUNE 16, 2015

Utilizing this form of communication is an opportunity to put a human face on the company, and to connect in a more direct way with people at prospective companies. The value of a service or product outweighs the price for the millennial generation. not how their solutions work or why they’re better. Appeal to the Senses.

Rules 100

Rules Cross-Selling Multi-Channel Mobile Marketing 100

Kaon

MAY 28, 2020

As companies turn to video conferencing for virtual meetings, briefings, and events amidst the COVID-19 crisis, these interactive applications have transformed sellers’ ability to effectively engage customers and communicate complex product and solution stories. Click here to read the latest press release.

Press 26

Press Differentiation Conference Video Marketing 26

Kaon

MARCH 25, 2020

This uncertainty is due to a rapid and dramatic shift in their ability to meet with their prospects and customers, as well as the market pressure surrounding their customers’ spending expectations. When times are good and customers are buying, there appears to be little impetus to innovate. B2B Buyers Act Like Consumers.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

JULY 14, 2015

A total of 88% of marketers now view the primary goals of content marketing to be enhancing customer loyalty and prospect/customer engagement, according to a survey by Smart Insights. Marketers need an interactive engagement to keep their prospects and customers actively involved. Show, don’t tell. Make content personal.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100

Kaon

OCTOBER 21, 2020

My favorite part about the culture at Kaon is the incredible support that exudes from all parts of the organization, from management to the production team and beyond. This work has sent him around the world searching for prospects and new clients. What do you love most about working at Kaon?

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162