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Crimson Marketing

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4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex. The Buying Process is More Competitive. ” 2. .

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B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas

Crimson Marketing

Why is Data on Buying Intent the Key? We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.” Progressive B2B marketers are focused on how and why buyers make purchase decisions instead of aiming to create buyer profiles based on job titles and industries. .

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The Quick Fix to Your Lead Generation Headache

Crimson Marketing

You may even be top of the class by regularly nurturing your prospects and customer relationships with targeted email campaigns. It’s quite possible that your demand generation efforts are aimed at an audience that’s happy to talk to your sales reps, but only has a minimal need for your product.

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Forget Vanity Metrics: How To Get Serious About Marketing Analytics

Crimson Marketing

On the surface this sounds like great marketing intelligence, but the reality is no one has said they actually want to buy your products or services. Instead, make it a point to meet with your prospects at the event and require your sales team to report on their meeting metrics. “The real value of events is mid-funnel.

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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

I Can Buy A Tool For My In-House SEO Team, And They’ll Be Golden. Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. You Can’t Afford To Buy Big Head Terms On SEM. ” 2. ” 3. ” 4.

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Content Mapping: Why It’s Important to Your B2B Buyer Personas

Crimson Marketing

. “Creating a content map will help you align your brand and product stories with your buyer’s stages, the questions your prospects ask and their content needs and preferences.” At the end it depends on your buyers, the length of the buying cycle and how complex your process needs to be.” justification stage).

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From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]

Crimson Marketing

CMOs and Marketing VPs need to step up and take responsibility for revenue production. You must have the proper marketing technology in place where you can track a lead from the moment it comes in all the way through the buying cycle when that buyer purchases, renews, or cancels. Maintain the relationship with prospects and buyers.