Remove prospect

Cintell

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Understanding the B2B Buying Disconnect

Cintell

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Part of customer-centricity involves truly connecting with prospects before they become customers. Buyers are truly looking to get a full picture of the product before they sign the dotted line.

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

These offerings are based on the customer intelligence created by Cintell platform, help identify best prospects and fill data gaps to deliver an optimum buying journey.

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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

.” “If you’re not being audience-centric, then you’re being product centric. People don’t care about your product until they figure out how it connects to their problem.”. ” “The #1 challenge for organizations is developing content that speaks to the buying audience. It’s like taking a selfie.

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17 Things High-Performing Companies Do to Optimize Their Buyer Personas

Cintell

Personas are full of deep insights including demographic information, role in the buying process, buying preferences, hobbies and interests, organizational goals and priorities, drivers and motivations, fears and challenges, associations, content topic preferences, KPI/success metrics, and personality traits. Using personas.

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Habits of Customer-Centric Marketers: Q&A with Julie Carey

Cintell

Julie Carey, Director of Product Marketing at ShapeUp. Julie is Director of Product Marketing at ShapeUp, a workplace wellbeing platform. Market dynamics, buyers and technology have advanced and the B2B buying process is more complex than ever. Think about what makes you loyal to a particular product or brand.

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How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

Of course, you have a general idea of who you’re trying to sell your products to, but do you truly understand these people? There are likely many different subsets within your overall audience who have unique needs and buy your product for various reasons. as they relate to your product or service). buying behavior.