B2B Marketing Traction

MAY 23, 2013

.” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. And, speed is critical when you launch a product, especially in technology. So start early by connecting on social media to industry leaders, writers, and prospective buyers.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. They handle objections and answer questions of prospects all the time. Customer case studies – how do customers use your products and services?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

OCTOBER 28, 2011

You know, the kind where the seller lets you know one way or another that if you don’t buy their product or service you’re going to lose out. Today I like the concept of treating my prospective clients as I would my friends, as described by Charles H. I hate fear-based selling. What do you think? Provoke them?

Cost 100

Cost Consulting Training Pricing 100

B2B Marketing Traction

OCTOBER 4, 2011

If they do something that is related to a product or service that you offer, they may be a qualified prospect. You can email them more information, connect to them on social media and offer more valuable content, perhaps – at a strategic point in their buy cycle – you can call them. Connections. Conversions.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

JANUARY 19, 2010

Inbound Marketing Is… …the art of creating inbound marketing interest from your prospects when they have a need or interest in your product or service. Inbound Marketing Is Not… …about creating outbound marketing messages that you push onto prospects when you want to , whether or not they are looking.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

OCTOBER 12, 2012

The Internet is the disruptive innovation that has changed how people buy things. Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. the customer’s experience using the product purchased.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

JUNE 9, 2011

Because the Internet has changed the way people buy, marketers have to change the way they market. Buyers want information about products and services when they want or need to buy something. Part of this involves analyzing the buy cycle and identifying the right touchpoints with which to put information in front of the buyer.

Lead Nurturing 100

Lead Nurturing Telemarketing Leads Lead 100

B2B Marketing Traction

DECEMBER 30, 2013

By connecting and engaging with customers, partners, prospective customers and industry contacts, your business can market like Beyoncé. Who will buy your product or service? Who will influence the buyers of your product? As a marketer, you must keep in mind that buyers are inundated with competing products and services.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? A video of how your product is tested.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JANUARY 17, 2013

In 1991 Geoffery Moore published Crossing the Chasm , which described how technology products move from launch through adoption by mass markets. Using social media creating brand awareness has crossed the chasm, but has the more sophisticated use of it for lead nurturing and converting prospects to customers crossed?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. B2B Product Marketer – Answer Why, What and How. If you are a manufacturer of a product, your content can answer all three questions.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

MARCH 29, 2012

B2B marketers are wondering how to stay “top of mind” with their prospects and customers. Let’s use an example of a prospect we’ll call Joe. At the trade show, Joe sees a brief demo of the product and asks for more information. One way to do so is to integrate your marketing. How does it work?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

JANUARY 21, 2010

The process of creating and producing crafty subliminal ads that got our attention and “made us” buy in the 60s, 70s and 80s isn’t as relevant to today’s buyers who are suspicious of hidden messages, who value transparency , and who want to know and like the people in the company that is selling what they want or need.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

MARCH 18, 2013

Use Twitter to link to your press releases, new product information, or events. You can integrate this data into your CRM system, so you begin to see any effect social media has on your prospects’ buy cycle. If you are on Facebook for business, create content that showcases and highlights your presence at a trade show.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

JANUARY 5, 2012

The way people buy has changed forever. If content about your product or company doesn’t exist because you didn’t provide it, customers and employees may very well create their own. Results and information must be analyzed and interpreted, and the closer to the customer or prospect the better.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

FEBRUARY 15, 2013

Inbound marketing is the art of attracting, engaging and nurturing prospective customers so that they become new customers or buy more of your products and services. Read my post from yesterday, Valentine’s Day, How to Love Your Customers with Inbound Marketing. Keep creating valuable and helpful content and messages.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

SEPTEMBER 21, 2010

Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services. The Internet with web sites, videos, webinars and Go To Meeting sessions is creating alternative ways to reach prospects and customers. We want to buy from human beings, not from the Internet.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services. The Internet with web sites, videos, webinars and Go To Meeting sessions is creating alternative ways to reach prospects and customers. We want to buy from human beings, not from the Internet.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 1, 2009

” I explained that the phrase refers to marketing communications that are systematically dripped over time to a prospect to stay in touch and inform them about the product or service you are selling. your prospects. Know your prospects. Using the wrong message and images will turn off your prospects very quickly.

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

NOVEMBER 13, 2013

Now more than ever B2B marketers must focus on their existing and prospective customers. Write a creative marketing persona that describes each type of customer that buys your product or service. Create a new or share your existing brand story with prospects and customers. Know your customer.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100